Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Vail Resorts Says Skier Visits Down 10.8 Percent

By SIA | January 12, 2018 | 0 Comments

Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions. Season-to-date ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared to the prior year […]

Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

By SIA | January 4, 2018 | 0 Comments

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

Rossignol Group Acquires Dale of Norway in Surprise Move

By SIA | January 2, 2018 | 0 Comments

Rossignol says acquisition of Dale of Norway strengthens its apparel segment.

Nordic Retailers Build Loyalty with High School Ski Teams

By Lou Dzierzak | December 19, 2017 | 0 Comments

Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.

TREW Introduces Upcycled Bags from Truce x Slingshot Sports

By SIA | December 15, 2017 | 0 Comments

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

BCA Created 12 New Avalanche Transceiver Education Videos for the 17/18 Season

By Aaron Bible | November 28, 2017 | 0 Comments

According to BCA, avalanche transceivers will only help, if you and your group all know how to use them.

Keep the Stoke High Without Missing A Day of Work

By Aaron Bible | November 20, 2017 | 0 Comments

Outsite has done what we were all thinking: You can rent a room with communal living spaces and ultra-high-speed Internet just a stone’s throw from the slopes in Lake Tahoe, ski every day, and not miss a single day of remote work.

Audi FIS Ski World Cup Gives Students Real World Resort and Hospitality Learning Opportunities

By Aaron Bible | November 19, 2017 | 0 Comments

Meet the Green Mountain College Killington School of Resort Management Students on November 25-26, 2017 at Killington Resort. More than 30,000 people, including 90 professional athletes from 20 different countries, are expected to flock to Killington Resort in Vermont for the 2017 Audi FIS Ski World Cup, November 25-26 – and the students at Green […]

Pugski and SkiGearTV Join Forces for 2017-18 Ski Season

By Todd Walton | November 16, 2017 | 0 Comments

Reno-based, known as the best editorial resource in ski media, has received millions of page views since its inception in 2015. Pugski provides the skiing consumer with comprehensive skiing news, information, and ski equipment reviews.

Olympic Fever Sweeps Colorado Ski Country

By Todd Walton | November 15, 2017 | 0 Comments

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]

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