Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Interbike Trade Show Announces Leadership Change

By SIA | April 24, 2018 | 0 Comments

America’s leading cycling trade show – Interbike – today announced that Justin Gottlieb has been promoted to interim Show Director of Interbike. Pat Hus, who has been Show Director since 2011, will be leaving the company to pursue other opportunities. “Justin has an intimate knowledge of the cycling industry having worked in the space for […]

Tales From a Mountain Town Offers Uplifting Look at Life and Adventure

By SIA | April 16, 2018 | 0 Comments

“A vivid and lighthearted glimpse of the type of community that defines Colorado’s high country.” –The Denver Post

Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

By SIA | April 16, 2018 | 0 Comments

Legendary race challenges and crowns new champions after 15-year-hiatus.

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By Aaron Bible | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

Research Shows Travel and Tourism Responsible for 7 Million New Jobs Worldwide

By Aaron Bible | March 27, 2018 | 0 Comments

The World Travel and Tourism Council’s annual Economic Impact Research released this week shows that “Travel & Tourism” was responsible for the creation of 7 million new jobs worldwide. The report also shows that 2017 was a bumper year for the global Travel & Tourism sector, which grew at 4.6%, much faster than the economy […]

Lib Tech Surf Launches New Wakesurf Line for Spring

By SIA | March 23, 2018 | 0 Comments

Lib Tech Surf has announced its new wakesurf line, featuring Aaron Witherell’s “Air’n” model is now available to consumers. As lifelong surfers, snowboarders, skiers and skaters, Lib Tech founders Mike Olson and Pete Saari, along with the past and present Mervin Mfg crews, have created a legacy of fun times through technological gravity toys. Inspired […]

The Top States Delivering Skiers May Not Be What You Think

By Morgan Tilton | March 23, 2018 | 0 Comments

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

By Aaron Bible | March 15, 2018 | 0 Comments

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

PSIA-AASI Celebrates Advancements in Ski and Snowboard Instruction April 6

By SIA | February 16, 2018 | 0 Comments

This spring marks the 50th anniversary of the 1968 International Congress of Ski Instructors (Interski) that was held in Aspen, Colorado. It was the first and only Interski held in the United States. To celebrate this milestone, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) invites the snowsports community […]

5Point Adventure Film Festival Gears Up for 2018 Festival in Carbondale, April 19-22

By Aaron Bible | February 15, 2018 | 1 Comment

Colorado’s leading adventure film event 5Point Film Festival announces details for its eleventh season, which kicks off in Carbondale, Colorado with its flagship four-day concert-style film festival, April 19—22, 2018. The sell-out flagship festival, which was founded by former Climbing Magazine owner, Julie Kennedy in 2008, offers the audience a taste of adventure through the […]

Scroll to Top