Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Winter Revenue Sets Record Despite Drop in Occupancy

By SIA | May 21, 2018 | 0 Comments

The roller coaster winter season at western mountain resorts managed to wrap up with a revenue increase of 1.8 percent over last year as of April 30. The aggregated figure set a new revenue record among participating properties. Although occupancy finished the season down one percent compared to the previous winter, increases in the Average […]

Urban Adventures Outdoor Demo will make Denver Debut Downtown at Confluence Park July 22

By SIA | May 15, 2018 | 0 Comments

Demos include Camping, Canoeing, Climbing, Fly Fishing, SUP, Trail Running and Whitewater; Next Gen Technology on Display…

Retail Industry Futurist Among Keynotes at IBD Summit During Interbike

By SIA | May 14, 2018 | 0 Comments

Interbike, the largest bicycle industry trade show in North America, today announced two new keynote speakers for the IBD Summit at Interbike educational track for retail attendees. Doug Stephens, one of the world’s foremost retail industry futurists, and David Mead, a lead presenter of world-renowned thought leader and author Simon Sinek’s Start With Why organization, […]

International Skiing History Association Presents First Steward of Skiing History Award to U.S. Ski and Snowboard Hall of Fame

By SIA | April 30, 2018 | 0 Comments

To a Millennial just coming up in the snowsports industry, skiing history might be Bode Miller. To those a bit older, the sport has a 150-year-plus history in its modern era, not to mention ancient roots that stretch back 10,000 years to its likely birthplace in the Altay Prefecture of China. And now, the International […]

Interbike Trade Show Announces Leadership Change

By SIA | April 24, 2018 | 0 Comments

America’s leading cycling trade show – Interbike – today announced that Justin Gottlieb has been promoted to interim Show Director of Interbike. Pat Hus, who has been Show Director since 2011, will be leaving the company to pursue other opportunities. “Justin has an intimate knowledge of the cycling industry having worked in the space for […]

Tales From a Mountain Town Offers Uplifting Look at Life and Adventure

By SIA | April 16, 2018 | 0 Comments

“A vivid and lighthearted glimpse of the type of community that defines Colorado’s high country.” –The Denver Post

Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

By SIA | April 16, 2018 | 0 Comments

Legendary race challenges and crowns new champions after 15-year-hiatus.

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

Research Shows Travel and Tourism Responsible for 7 Million New Jobs Worldwide

By | March 27, 2018 | 0 Comments

The World Travel and Tourism Council’s annual Economic Impact Research released this week shows that “Travel & Tourism” was responsible for the creation of 7 million new jobs worldwide. The report also shows that 2017 was a bumper year for the global Travel & Tourism sector, which grew at 4.6%, much faster than the economy […]

Lib Tech Surf Launches New Wakesurf Line for Spring

By SIA | March 23, 2018 | 0 Comments

Lib Tech Surf has announced its new wakesurf line, featuring Aaron Witherell’s “Air’n” model is now available to consumers. As lifelong surfers, snowboarders, skiers and skaters, Lib Tech founders Mike Olson and Pete Saari, along with the past and present Mervin Mfg crews, have created a legacy of fun times through technological gravity toys. Inspired […]

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