Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at

Summer Booking Picture Brightened by Late Season Snowfall

By SIA | April 23, 2018 | 0 Comments

Western mountain resorts benefit from late winter snowfall…

VR Celebrates Ten Years of the Epic Pass

By Aaron Bible | April 20, 2018 | 0 Comments

March 18, 2018 marked the official 10th Anniversary of the Epic Pass, one of the most immersive and industry-changing season pass programs of all time. Here’s a look back at the last decade of Epic with some interesting trivia from the Vail Resorts team: 2008: The 2008-2009 Epic Pass is introduced by Rob Katz and […]

Permits Approved for Hunter Mountain Trail Expansion Project, Construction Starts This Month

By SIA | April 5, 2018 | 0 Comments

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, announced today that Hunter Mountain, located in the Catskill Mountains of New York, has secured all the required permits which will allow it to move forward with the terrain expansion project announced last June. Construction […]

Bromley Mountain Resort, Jiminy Peak Mountain Resort and Cranmore Announce Extended Ski Seasons

By SIA | March 26, 2018 | 0 Comments

Bromley and Jiminy Open Until April 8, Cranmore Until April 1

Snowsports Brands Marketing Efforts Hampered by Olympic Regulations

By Lou Dzierzak | March 22, 2018 | 0 Comments

The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.

February Snowfall Boosts Bookings But Occupancy Not Likely to Recover

By SIA | March 15, 2018 | 0 Comments

Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics* Market Briefing released yesterday, as of […]

March Delivers Over Five Feet of Snow to Vermont Resorts

By SIA | March 14, 2018 | 0 Comments

March is historically Vermont’s snowiest month of the winter and this season it’s living up to that reputation. Since the beginning of March over five feet of snow has fallen at resorts, and in the last 24 hours, resorts across the state welcomed in between one to two feet with more snow forecasted for the […]

Peak Resorts Reports Record Fiscal 2018 Third Quarter Revenue

By SIA | March 8, 2018 | 0 Comments

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, today reported financial results for its fiscal 2018 third quarter. Timothy D. Boyd, President and Chief Executive Officer, commented, “Peak Resorts generated 5% revenue growth in the fiscal third quarter and a 5% increase in […]

Ikon Pass Finally Announces Pricing, Three New Destination Partners

By Aaron Bible | February 23, 2018 | 0 Comments

Offering what it is calling “the best access to the best mountains,” the Ikon Pass has now arrived and is bringing three new mountains with it. Available at two price points ($899 and $599) with varying levels of access and benefits, the Ikon Pass will go on sale March 6. The three new destination partners […]

PSIA-AASI Celebrates Advancements in Ski and Snowboard Instruction April 6

By SIA | February 16, 2018 | 0 Comments

This spring marks the 50th anniversary of the 1968 International Congress of Ski Instructors (Interski) that was held in Aspen, Colorado. It was the first and only Interski held in the United States. To celebrate this milestone, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) invites the snowsports community […]

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