Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Ikon Pass Finally Announces Pricing, Three New Destination Partners

By | February 23, 2018 | 0 Comments

Offering what it is calling “the best access to the best mountains,” the Ikon Pass has now arrived and is bringing three new mountains with it. Available at two price points ($899 and $599) with varying levels of access and benefits, the Ikon Pass will go on sale March 6. The three new destination partners […]

PSIA-AASI Celebrates Advancements in Ski and Snowboard Instruction April 6

By SIA | February 16, 2018 | 0 Comments

This spring marks the 50th anniversary of the 1968 International Congress of Ski Instructors (Interski) that was held in Aspen, Colorado. It was the first and only Interski held in the United States. To celebrate this milestone, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) invites the snowsports community […]

Western Mountain Destinations Starting to Slide Midseason

By SIA | February 15, 2018 | 0 Comments

Meager snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues. The downturn was reported this morning by Inntopia in their monthly DestiMetrics* Market Briefing to participating lodging and marketing organizations. As of […]

Colorado Ski Country Reports Two Feet of Snow

By | February 13, 2018 | 0 Comments

Up to two feet of snow has fallen on Colorado Ski Country USA (CSCUSA) member resorts, with more snow expected to fall in Colorado’s high-country heading into President’s Day weekend. The Southwest region of Colorado received the highest snow totals with Silverton Mountain collecting 24 inches of snow in 48 hours. Wolf Creek Ski Area […]

Alterra Mountain Company Appoints Rusty Gregory as CEO

By SIA | February 7, 2018 | 0 Comments

Alterra Mountain Company announced the appointment of Rusty Gregory as Chief Executive Officer. Gregory is an investor in the company and has been a member of the Board of Directors since the company’s inception in August 2017. Gregory is an experienced travel industry executive and proven mountain resort innovator. His career in the ski industry […]

Rock the Casbah at Beech Mountain’s Retro Ski Weekend

By SIA | February 7, 2018 | 0 Comments

Ski back in time and rock the 1980s like never before during the Totally ’80s Retro Ski Weekend at Beech Mountain. This year’s event takes place Feb. 22-25 with four days of throwback activities, including the best music lineup in the weekend’s seven years of bending the space-time continuum. Saturday night’s headliner at Beech Mountain […]

Women of the Squaw Valley | Alpine Meadows Ski Patrol Announce Scholarships for Avalanche Safety Education

By SIA | January 30, 2018 | 0 Comments

Continuing its mission to provide educational opportunities for the local Tahoe community, the Women of the Squaw Valley Alpine Meadows Ski Patrol are thrilled to announce the creation of scholarships for avalanche safety education through the Sierra Avalanche Center. The calendar proceeds, which exceeded $20,000, will support community scholarships and patrol educational development over multiple […]

Colorado Ski Areas Offer Women’s Only Clinics and Events

By SIA | January 18, 2018 | 0 Comments

Many Colorado Ski Country USA (CSCUSA) member ski areas offer women’s-specific clinics, lessons and events for female skiers and riders. Whether a guest is new to the sport, an advanced veteran or looking to enjoy a different kind of learning environment, CSCUSA ski areas have something for everyone. Participating women will enjoy networking with fellow […]

Colorado Ski Country USA Announces First-Period Skier Visits Down 13 Percent

By SIA | January 12, 2018 | 0 Comments

Snowmaking crews worked tirelessly to make snow and open as much terrain as possible in November and December.

Vail Resorts Says Skier Visits Down 10.8 Percent

By SIA | January 12, 2018 | 0 Comments

Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions. Season-to-date ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared to the prior year […]

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