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Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

Kids Learning to Snowboard First: A Burton and AASI Social Media Promotion

By SIA | December 15, 2017 | 0 Comments

AASI and Burton are hosting a social media contest through Jan. 31, 2017. Use the hashtags #kidscansnowboard and #snowpros over social media, and one winner will win a lesson with a certified AASI instructor at a Burton Riglet Park, a free kid’s specific Burton Riglet Snowboard, and a pair of Burton Mini-Grom Snowboard Boots.

Changing the Industry Paradigm of What a Snowshoe Can Mean

By Lou Dzierzak | November 15, 2017 | 0 Comments

Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of traditional snowshoe construction.

Skiers Needed to Re-enact Historic Birkebeiner Journey at Birkie 2018

By Aaron Bible | November 7, 2017 | 0 Comments

In February 2018, an estimated 13,000 cross-country skiers will gather in Cable and Hayward, Wisconsin to take part in Birkie week ski events. The Slumberland American Birkebeiner is North America’s largest cross-country ski race and the signature event of Birkie week festivities. In homage to the race’s roots, the American Birkebeiner Ski Foundation (ABSF) is […]

Snowboard Mag Sits Down with Drink Water’s Stephen Fox

By Todd Walton | October 16, 2017 | 0 Comments

At a recent meeting of the minds in Aspen, Colorado, Snowboard Mag’s Kaitlyn Schlicht sat down with action sports thought leader Stephen Fox, co-founder of Drink Water — a winter sports athlete-driven movement to simply get people to stay hydrated and provide clean water to those in need, instead of pimping a random sugar-filled energy […]

The Top Ten Ways to Get Ready for Ski Season

By Todd Walton | September 18, 2017 | 0 Comments

We’ve all seen the pictures on Instagram by now…snow in the high country! Well, there’s no putting it off any longer then. It’s time to get stoked, and ready for ski season, for real, and here’s how. Secure your season pass. Prices are going up fast! Any day now you will be paying more for […]