Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Colorado Ski Areas Offer Women’s Only Clinics and Events

By SIA | January 18, 2018 | 0 Comments

Many Colorado Ski Country USA (CSCUSA) member ski areas offer women’s-specific clinics, lessons and events for female skiers and riders. Whether a guest is new to the sport, an advanced veteran or looking to enjoy a different kind of learning environment, CSCUSA ski areas have something for everyone. Participating women will enjoy networking with fellow […]

December Occupancy Slips at Western Mountain Destinations

By SIA | January 16, 2018 | 0 Comments

Looking at the full winter season from November through April, as of Dec. 31 occupancy is down 0.6 percent, but with a 4.6 percent increase in the ADR, revenues are up 4.3 percent compared to the winter of 2016-17.

January Brings National Safety Month Initiatives to Colorado Ski Country

By SIA | January 6, 2018 | 0 Comments

Programming Highlighted by Safety Demonstrations, Ski Patrol Dogs, Specialized Lessons and more…

Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

By Todd Walton | January 5, 2018 | 0 Comments

They literally did 3 total boards, they’re all different, and they’re never going to do the same exact graphics ever again. If you’re interested, don’t sleep on it.

Colorado Resorts Welcome Beginners for January’s Learn to Ski and Snowboard Month

By SIA | January 3, 2018 | 0 Comments

Whether guests are new to Colorado, new to skiing or riding entirely or returning to the sport after a break, CSCUSA ski areas offer children, adults and everyone in-between a low-stress, fun learning environment.

Parlor Skis: Customization From the Core

By Lucie Hanes | January 1, 2018 | 0 Comments

The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs and personal relationships with its skiers.

SheJumps Launches Girls Junior Ski Patrol at Crystal Mountain

By Aaron Bible | December 29, 2017 | 0 Comments

On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]

Five Things to Know About New Mexico’s Angel Fire Resort

By Aaron Bible | December 23, 2017 | 0 Comments

Angel Fire Resort has added a more robust snowmaking system and upgraded the electrical of the resort’s famous Chile Express high-speed, detachable quad.

Snowfall is Down, But Western Resort Bookings Remain High

By SIA | December 18, 2017 | 0 Comments

While many western mountain regions are struggling to make snow, resorts are not experiencing a negative impact on their bookings as of Nov. 30, said Inntopia in their monthly DestiMetrics* Market Briefing. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. […]

Farm to Feet and Ski City Launch Cottonwood Getaway Sweepstakes

By Aaron Bible | November 19, 2017 | 0 Comments

Farm to Feet, makers of 100-percent-American socks and the official sock of Salt Lake City, UT, announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend four days of skiing and lodging in Salt Lake, also known as Ski City. Skiers and riders can enter to win the trip at […]

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