Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Brand Profile: Q and A with Denver’s Meier Skis

By Lucie Hanes | April 6, 2018 | 0 Comments

Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]

Elan Supports Long-Term Brand Growth with New U.S. Subsidiary

By Aaron Bible | April 5, 2018 | 0 Comments

Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan Sports USA, located in Lebanon, N.H., is part of a long-term strategy, the brand said, supported by a healthy increase […]

Squaw Valley | Alpine Meadows Encourages Guests and Employees to “Shred and Shed” to Benefit Sharing Warmth Around the Globe (S.W.A.G.)

By SIA | April 5, 2018 | 0 Comments

Squaw Valley Alpine Meadows has donated over 14,000 ski jackets and pants since 2009, and now, there are seven donation drop off points across Squaw Valley and Alpine Meadows. S.W.A.G. is in need of outer layers only (jackets & pants) in adult and youth sizes. Squaw Valley Alpine Meadows is thrilled to continue its partnership […]

Permits Approved for Hunter Mountain Trail Expansion Project, Construction Starts This Month

By SIA | April 5, 2018 | 0 Comments

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, announced today that Hunter Mountain, located in the Catskill Mountains of New York, has secured all the required permits which will allow it to move forward with the terrain expansion project announced last June. Construction […]

LEKI Partners with Ted Ligety to Offer Full Ride Scholarship to Ligety-Weibrecht Ski Camp

By SIA | April 4, 2018 | 0 Comments

LEKI is excited to announce the second annual LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp, which will award one deserving junior ski racer the ultimate opportunity to train with premier level coaches at one of the top summer training locations in the country. The scholarship includes registration fees for one week of camp […]

Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains


By SIA | April 2, 2018 | 1 Comment

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

Elan Announces First-Ever “Smart Ski” Prototype

By Aaron Bible | March 31, 2018 | 0 Comments

Elan says it is officially introducing the “world’s first smart ski concept.” It features integrated sensors that measure skier dynamics, where, for every action of the skier, the smart ski has a reaction translated into immediate real time feedback and data that is connected to the cloud. “Our Smart Ski Technology is a reflection of […]

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By Aaron Bible | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

Handcrafted Skis Customized with Artificial Intelligence

By SIA | March 30, 2018 | 0 Comments

Austrian Ski Manufacturer Original+ Launches Innovative New Approach to Ski Building

Research Shows Travel and Tourism Responsible for 7 Million New Jobs Worldwide

By Aaron Bible | March 27, 2018 | 0 Comments

The World Travel and Tourism Council’s annual Economic Impact Research released this week shows that “Travel & Tourism” was responsible for the creation of 7 million new jobs worldwide. The report also shows that 2017 was a bumper year for the global Travel & Tourism sector, which grew at 4.6%, much faster than the economy […]

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