Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

John Colonna Named K2 Brand President

By Aaron Bible | January 16, 2018 | 0 Comments

Over the past 20 years, John has held leadership roles at Burton Snowboards, followed by Rusty, Nike, Levi’s and Converse.

January’s Monthly Research Update Focuses on Facebook

By SIA | January 15, 2018 | 0 Comments

For SIA’s Monthly Research Update, our industry experts cultivated data about Facebook users with interests in skiing, snowboarding, and XC Skiing. We look forward to seeing how you can apply this to your business!  

Colorado Ski Country USA Announces First-Period Skier Visits Down 13 Percent

By SIA | January 12, 2018 | 0 Comments

Snowmaking crews worked tirelessly to make snow and open as much terrain as possible in November and December.

SOLE Launches 8 New Insoles for Winter Sports at Outdoor Retailer + Snow Show

By SIA | January 12, 2018 | 0 Comments

SOLE’s signature shape has been proven to eradicate foot pain, fatigue and prevent injury while improving orthopedic alignment issues, athletic performance, posture, and foot and ankle mechanics.

Vail Resorts Says Skier Visits Down 10.8 Percent

By SIA | January 12, 2018 | 0 Comments

Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions. Season-to-date ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared to the prior year […]

USOC to Co-Locate Olympic SportsLink with TEAMS Conference & Expo

By SIA | January 11, 2018 | 0 Comments

Multi-year agreement begins with TEAMS ’18, October 1-4, in Louisville, Kentucky.

Dakine Announces new Accessories Team Riders for Winter 2018/19

By SIA | January 11, 2018 | 0 Comments

As a pioneer in backcountry snow packs and gloves for over 20 years, Dakine is excited to welcome five new riders to its Accessories Team for Winter 2018/19.

Family of 12 Iconic North American Mountain Destinations Finally Gets a Name

By Aaron Bible | January 11, 2018 | 0 Comments

Alterra Mountain Company formed by Affiliates of KSL Capital Partners and Henry Crown and Company spreading across five states.

Demand for Authentic Independent Retailers and U.S. Outdoor Store’s New Ownership

By SIA | January 10, 2018 | 0 Comments

“Being part of Portland’s amazing outdoor culture is fantastic,” says Ariniello. “We’re doing what we love with people we enjoy. And, we’re going stronger than ever.”

Dakota Grizzly Launches Retail and Online Collaboration with R.S.V.P. Program

By SIA | January 10, 2018 | 0 Comments

Dakota Grizzly is part of a collective of creators, makers and explorers known as the Midwest Makers.

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