Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at

Clarus’ Black Diamond Opens Anchorage Retail Store

By SIA | March 26, 2018 | 0 Comments

Black Diamond, a global leader of innovative active outdoor performance equipment and apparel, and a brand of Clarus Corporation (NASDAQ:CLAR) (“Clarus” and/or the “Company”), a company focused on the outdoor and consumer industries, opened a strategic retail store in Anchorage, Alaska. Doors opened on March 24th and the space is located in an approximately 1,400 […]

Bromley Mountain Resort, Jiminy Peak Mountain Resort and Cranmore Announce Extended Ski Seasons

By SIA | March 26, 2018 | 0 Comments

Bromley and Jiminy Open Until April 8, Cranmore Until April 1

Lib Tech Surf Launches New Wakesurf Line for Spring

By SIA | March 23, 2018 | 0 Comments

Lib Tech Surf has announced its new wakesurf line, featuring Aaron Witherell’s “Air’n” model is now available to consumers. As lifelong surfers, snowboarders, skiers and skaters, Lib Tech founders Mike Olson and Pete Saari, along with the past and present Mervin Mfg crews, have created a legacy of fun times through technological gravity toys. Inspired […]

SIA Member Profile: Meet SCARPA CEO Kim Miller

By Aaron Bible | March 23, 2018 | 0 Comments

“Try hard, have fun and be safe…”

The Top States Delivering Skiers May Not Be What You Think

By Morgan Tilton | March 23, 2018 | 0 Comments

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

Trump Orders Stiff Tariffs On China

By SIA | March 22, 2018 | 0 Comments

On March 22, 2018, President Trump announced stiff new tariffs on certain goods imported from China. As of now, we understand that the tariffs could target as many as 1,500 tariff lines representing $50 – $60 billion worth of imports in the aerospace, machinery, and information- communication technology sectors. However, a proposed list of affected products […]

Snowsports Brands Marketing Efforts Hampered by Olympic Regulations

By Lou Dzierzak | March 22, 2018 | 0 Comments

The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.

CHAOS Headwear Sponsors Youth Initiative Programs in Outdoor and Snow

By SIA | March 21, 2018 | 0 Comments

Chaos Headwear — makers of high quality headwear in the U.S. and worldwide — will sponsor five inspiring programs that link youth to the outdoors in summer and winter programs. Giving back is at the heart of Chaos’s DNA: the Montreal-based company has sponsored SOS Outreach for over 13 years, Outdoor Outreach and Big City […]

Webinar: Alibaba Business Solutions for Doing Wintersports Business in China

By SIA | March 20, 2018 | 0 Comments

This Wednesday at 11 am., SIA is hosting an important webinar with Mark Fleming, Manager, Business Solutions, for Alibaba. Fleming leverages his prior experience working at Alibaba’s headquarters in Hangzhou, China, to help North American brands utilize Alibaba’s ecosystem to enter and expand their presence in China. Fleming previously worked in venture capital investing in tech […]

Ski Utah Appoints New Director of Content

By SIA | March 20, 2018 | 0 Comments

Ski Utah announced that Hailey Klotz has been promoted to Content Director. Hailey started in her new position as of yesterday, Monday, March 19, 2018. In her new role, she is charged with managing, producing and disseminating dynamic content on and Ski Utah’s social media channels with the end goal of inspiring people from […]

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