Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Beech Mountain Hosts 50th Anniversary Celebration Jan. 25-28

By SIA | January 10, 2018 | 0 Comments

Beech Mountain Resort will honor its milestone ski season with a 50th Anniversary Celebration, Jan. 25-28. Activities include live music, fireworks, craft beer, trivia and the Great Cardboard Box Derby, a beloved annual tradition. Festivities kick off Thursday evening, Jan. 25, with Beech Mountain-themed trivia at the resort’s Beech Tree Bar and Grille. High Standards, […]

Vail Resorts Takes Step Toward Zero Footprint Hiring Renewable Choice Energy

By Aaron Bible | January 10, 2018 | 0 Comments

Renewable Choice Energy to assist Vail Resorts in identifying green energy opportunities.

Australia’s Le Bent Announces New U.S. Sales and PR Partners

By SIA | January 9, 2018 | 0 Comments

Le bent company founders say “good times in the great outdoors is nature’s gift for everyone to enjoy, and nothing needs to get in the way of this.”

Ruffwear Partnership Supports Avalanche Rescue Dog Community

By SIA | January 9, 2018 | 0 Comments

This new partnership with Ruffwear will help both organizations promote and support the important work of avalanche rescue dogs, who work with ski patrols and mountain rescue organizations all over the world.

Uvex Aligns with Fischer Skis for U.S. Distribution

By SIA | January 9, 2018 | 0 Comments

Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports has become successful on an international scale through a tradition, pioneering and technological advancement.

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27

By Todd Walton | January 8, 2018 | 0 Comments

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27 SIA Industry & Intelligence and OIA Outdoor University programs are packed for inaugural combined outdoor and snowsports tradeshow in Denver. Park City, Utah, and Boulder, Colo., January 8, 2018: Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, and Outdoor Industry […]

Luvmother Collaborates with Oliver Yaphe for Zero Waste Project

By Aaron Bible | January 8, 2018 | 0 Comments

Built on the premise that it was hard to find well-made long lasting, fine children’s early-stage clothing in North America, and knowing that Merino is a perfect fiber for comfort, warmth, and durability, the founders set out to provide clothing they knew would work for young families like themselves.

K2 Alliance and SheJumps Invite Women to Hit the Slopes on International Women’s Ski Day

By SIA | January 8, 2018 | 0 Comments

SheJumps strives to increase the participation of women and girls in outdoor activities. SheJumps programs foster confidence, leadership, and connection to nature and community.

Backcountry Brain: New Avalanche Courses Launch in the U.S.

By Morgan Tilton | January 6, 2018 | 0 Comments

Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.

January Brings National Safety Month Initiatives to Colorado Ski Country

By SIA | January 6, 2018 | 0 Comments

Programming Highlighted by Safety Demonstrations, Ski Patrol Dogs, Specialized Lessons and more…

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