Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

The Powder Alliance Expands To New Zealand For 22/23

September 1, 2022

Wrightwood, CA – September 1, 2022: The Powder Alliance recently announced the addition of two (2) New Zealand resorts, Tūroa and Whakapapa, to its global resort affiliate program. Located on Mt Ruapehu, Tūroa and Whakapapa Ski Areas represent the best of New Zealand’s North Island with picturesque views of the Pinnacles and the nation’s longest […]

Warren Miller 2022 Ski Club and Nonprofit Opportunity

August 31, 2022

Great news! We are back with our greatest film yet, Warren Miller’s Daymaker! We are coming to your town this Fall and as a part of the local community, we’d love for you to be a part of the show. There are a number of options to choose from in terms of how we can […]

Kye Petersen joins the Völkl freeskiing team The Marker athlete now also becomes part of the Dalbello and Völkl teams

August 31, 2022

Straubing, Germany (August 31, 2022) – Kye Petersen joins the German ski manufacturer Völkl’s successful freeskiing team, bringing not only skiing prowess, but also many years of ski development knowledge.  A long time Marker athlete, Petersen will also ride in the ski boots of the Italian manufacturer Dalbello and will contribute his expertise to various boot projects. “I’m really looking forward to my first year and I’m […]

The Powder Alliance recently announced the addition of two (2) New Zealand resorts, Tūroa and Whakapapa, to its global resort affiliate program.

August 17, 2022

BOULDER, Colo. – August 17, 2022 – Nite Ize ® , a leading manufacturer of innovative solution-based products, today announced its partnership with six leading outdoor brands that utilize its patented TRU ® Zip waterproof zipper. TRU Zip is the first toothless, dustproof waterproof zipper. Simms Fishing ® , Hydro Flask ® , Fishpond ® […]

Geartade grows environmental foundation with renewal of Climate Neutral Certification 

August 15, 2022

SALT LAKE CITY, UTAH (August 15, 2022) – Geartrade (geartrade.com), the outdoor marketplace for UnNew gear, this week announced their 2022 Climate Neutral Certification. This is the second consecutive year for Geartrade to achieve the Climate Neutral Certified badge, and was completed after a measurement of its 2021 greenhouse gas emissions, the purchasing of eligible verified […]

Bollé Launches Latest Eco-Friendly Mountain Range Collection for Fall 2022 Three new glacier sunglasses for adventures that take you to the ends of the earth

August 11, 2022

LYON, FRANCE (August 9, 2022) – Bollé is excited to announce the introduction of the latest collection of Glacier Mountain Range sunglasses that include: the Adventurer, Ascender, and Pathfinder as part of its Fall 2022 collection. This latest collection is a continuation of Bollé’s commitment to providing eco-friendly, and sustainably sourced products as part of […]

Geartrade fall collection to feature ‘UnNew’ gear and apparel from ORTOVOX

August 2, 2022

SALT LAKE CITY, UTAH (AUGUST 2, 2022) — For those gearing up for fall adventures, Geartrade (geartrade.com), the outdoor marketplace for UnNew gear, is featuring a selection of apparel and packs from ORTOVOX (ortovox.com), the award-winning creator of performance mountain apparel and equipment. The latest arrivals of ORTOVOX at the Geartrade warehouse are part of […]

SMITH EXPANDS PARTNERSHIP WITH ALTERRA MOUNTAIN COMPANY

July 28, 2022

PORTLAND, OR (July 28, 2022) – SMITH is excited to announce its renewed and expanded partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America. The extended four-year agreement highlights SMITH and Alterra’s shared passion for the mountains and targets a multi-season approach to […]

MONTANA BASED PEAK SKI COMPANY APPOINTS DARRIN HAUGEN AS VICE PRESIDENT OF INNOVATION, DESIGN AND PRODUCTION

July 25, 2022

BOZEMAN, Montana, July 26, 2022—Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Darrin Haugen has accepted the position of Vice President of Innovation, Design and Production at the Montana based company. In April of this year, the Peak Ski Company was launched, and the company announced its 22/23 lineup of […]

Houdini and The Woolmark Company Launch New Collection Made of Natural Materials

July 19, 2022

The New Naturals – developed in close cooperation with The Woolmark Company, TENCEL™ and Südwolle Group, that reflects the high sustainability standards of all partners STOCKHOLM (July 19, 2022) Driven by its love for nature, circular sportswear brand Houdini has been revolutionizing the outdoor and textile industry since 1993, creating real alternatives to linear apparel […]