Being a retailer or rep in today's industry climate can be tough. Whether it's finding new consumers, keeping up with tariffs, or understanding how global regulations affect the products you sell, SIA is here to help you navigate the new normal and give you the tools to support and grow your business.
Get to know the winter outdoor customer better and uncover the consumer trends and habits that keep your business competitive. In a market full of uncertainty, this is the resource that helps you buy smarter.
Know who your consumer is — their purchasing habits, where and what they spend on, their views on sustainability, their travel plans and more.
Key demographic detail — ethnicity, income, age, gender, location, frequency and which other sports they play — that directly informs your buying and customer conversations.
The most comprehensive view of how winter product actually moves through specialty retail — a clear read on the channel so you can buy smarter.
Since 2008, ski participation has been flat or seen decline, while alpine ski sales saw a large spike during COVID.
That's the kind of signal that reshapes how you plan your range, set your buy and read the season — the difference between reacting and planning ahead.
In a market full of uncertainty, SIA's industry intelligence helps you make informed decisions, uncover new sales growth opportunities, and buy smarter.
Explore Benchmark IntelligenceRegulatory change is reshaping how products are built and how business is done across the supply chain — and the retailers and reps who understand what's coming have a real advantage.
SIA keeps you informed on the domestic and global regulatory shifts that matter to your business — so you're never caught off guard, and always prepared to respond.
How SIA keeps you aheadKnow which regulations are reshaping your brand partners' products, so you make better buying decisions.
Have sharper, more informed conversations with the brands and reps you work with.
When shoppers ask about sustainability or compliance, you have a real answer ready.
SIA provides essential networking and educational events and webinars purpose-built for the winter sports industry — bringing retailers, reps and brands together around common challenges and opportunities.
With fewer industrywide gathering points throughout the year, SIA events create a focused opportunity to meet peers, build brand relationships and have the kinds of candid conversations that move your business forward. Whether in person at the Global Summit or joining a webinar virtually, you'll leave with connections and insights you can use right away.
April 5–7, 2027 in Snowbird, UT. The room where brands, retailers and resorts do business — capped at 75 seats, with no waitlist and no walk-ups.
SIA negotiates discounted rates and exclusive offers with partners across shipping, fulfillment, payment processing, credit, hiring, research and compliance.
Up to 50% off FedEx expedited shipping and 30% off standard — one benefit among twelve partner offers.
See all member savingsOpens the SIA Member Portal at members.snowsports.org
One membership — the Participation Report, the regulatory heads-up, industry news, the binding indemnification list and the events that grow your business.
Everything a retailer or rep needs to buy smarter and grow — critical participation data, the regulatory heads-up, and the relationships that move your business forward.
Compare All Member Benefits and Choose Your MembershipBy upgrading to a Premium Membership, get access to full consumer insights, industry insights dashboard and much more.
Not a retailer? See paths for brands & suppliers and industry supporters, or log in if you're already a member.
Whether you make it, move it or sell it — membership turns the industry's biggest pressures into your advantage.
Meet peers and build brand relationships face to face