News Category: SIA Press Releases

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Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

September 28, 2021

SIA issues challenge to the winter outdoor industry to prioritize inclusivity and accessibility with up to $25,000 donation to Share Winter Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and that people […]

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Snowsports Industries America Outlines Upcoming Education Initiatives

September 15, 2021

Monthly inclusion meet-ups, leadership workshops and more on tap for coming year Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization’s Education platform. With the aim of providing critical tools and information necessary to drive and grow […]

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Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022

September 8, 2021

Safety Prioritized for Communities Set to Come Together for Inaugural Snowbound Festivals; Multi-Channel Consumer Experiences Planned this Fall Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 […]

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Snowsports Industries America Voices Support for Energy Innovation and Carbon Dividend Act

July 30, 2021

PARK CITY, UT (July 30, 2021) – Today, Snowsports Industries America (SIA) announced their support of the Energy Innovation and Carbon Dividend Act, the most broadly supported carbon pricing bill in Congress. The bill puts a fee on carbon emissions from coal, oil and gas which, over time, will drive down carbon pollution as energy […]

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Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

June 24, 2021

Park City, Utah (June 24, 2021) – Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation.    Key takeaways from this report include […]

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Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis

April 14, 2021

Snowsports Industries America (SIA) Launches ClimateUnited Week SIA presents ClimateUnited Week, a workshop series designed to engage the winter outdoor community in implementing a strategic and actionable approach to business-based climate solutions. ClimateUnited Week provides four 30-minute virtual workshops focused on winter outdoor businesses who are beginning their path toward sustainability and climate solutions. SIA […]

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Bridging the Inclusion Gap in the Winter Outdoor Community, SIA launches Inclusive Leadership Playbook

April 7, 2021

SIA creates The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.  The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community  Focused on Inclusive Leadership, the […]

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Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing

March 9, 2021

Park City, Utah (March 9, 2021) – Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, […]

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Snowsports Industries America (SIA) Elects Four New Members to its Board of Directors

February 16, 2021

Board Welcomes and Encourages Diverse Perspectives  Park City, Utah (February 16, 2021) – Snowsports Industries America (SIA) today elects four new members to its Board of Directors in advancement of its mission to help the industry thrive. Understanding the critical importance diversity plays when it comes to innovation and vision, SIA prioritized diversity and the expertise necessary […]

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Snowsports Industries America Releases New 2019-2020 Participation Study

November 11, 2020

Park City, Utah (November 11, 2020) – Snowsports Industries America (SIA), in participation with the Physical Activity Council (PAC), releases their annual participation study report. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding, cross-country skiing, snowshoeing, sledding, touring and cumulatively across all winter sports. The study covers demographics, frequency, regional […]

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