SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.

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SIA | Education

SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward. 

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • Regional town hall events featuring guest speakers relevant to our members businesses.
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees.
  • Industry + Intelligence Day at the 2018 OR+Snow Show.  
  • Video content on important topics throughout the year via our Brandlive video platform.
  • SIA's LMS platform gives our members training on a variety of important topics. 
  • Ongoing editorial covering important and timely topics taking place within our industry.
  • And much, much more.

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News 

Arvada Colorado Ski and Golf Store Gets Name Change and New Location

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.
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Pacific Northwest Ski Areas Continue to Lead the Nation this Season

Last week’s colder temperatures and abundant sunshine made it a great time to get on the slopes in Pacific Northwest mountains.
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Giro Partners as Official Helmet Supplier of Mammoth Mountain’s Unbound Terrain Parks

The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers with inclusion in Mammoth Mountain’s Safety Month.
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