SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.


SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward.

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • SIA's Industry + Intelligence Day at the 2019 OR Snow Show is our marquee educational event
  • Regional "Learning Labs" featuring guest speakers relevant to our members businesses
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees
  • SIA's "Winterviews" podcast series with Jack Mitrani dives into important topics with industry leaders
  • Ongoing webinars, editorial and video content covering important and timely topics taking place within our industry
  • And much, much more

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News

Want Some Expert Intelligence With Your Retail Strategy? Introducing Channel Mastery with Kristin Carpenter-Ogden.

Getting our businesses ready for a new year is quite different process these days, isn’t it? Our budgeting and growth planning process is now joined by a nagging voice in our head reminding us that change will be on the horizon once again. This new column is here to help. Every other week in the SIA …

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SIA Partners With The NPD Group

Snowsports Industries America Partners With The NPD Group To Deliver Topline Retail Sales Data   Boosts The Business Of Winter By Bringing Deeper Research Capabilities To Its Members   SIA members have a new tool in their toolbox to help them navigate the ever-changing and challenging winter sports landscape. “We’re proud to announce a new …

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The Resorts Are Opening! It’s Time to Ski!

After a long, hot summer and with the political season in full swing, it’s tough to break free from the daily grind. But fear not, cold mornings now can only mean one thing: winter is almost here. And actually in many places it’s already here and it’s time to celebrate the early openings of our …

The Resorts Are Opening! It’s Time to Ski! Read More »

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