SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.

sia-snow-show-backcountry-experience-header
indusaty-1024x445

SIA | Education

SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward. 

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • Regional town hall events featuring guest speakers relevant to our members businesses.
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees.
  • Industry + Intelligence Day at the 2018 OR+Snow Show.  
  • Video content on important topics throughout the year via our Brandlive video platform.
  • SIA's LMS platform gives our members training on a variety of important topics. 
  • Ongoing editorial covering important and timely topics taking place within our industry.
  • And much, much more.

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News

Cascade Mountain Ski Team Member Grace Winkelmann Awarded LEKI Full Ride Scholarship to Ligety-Weibrecht Ski Camp

BUFFALO, NY – June 11, 2018 – LEKI is proud to announce U14 Grace Winklemann from Wisconsin as the winner of the 2018 LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp. Winklemann grew up skiing in Winter Park, CO and just recently moved to Wisconsin to be closer to family. Fortunately, she found the …

Cascade Mountain Ski Team Member Grace Winkelmann Awarded LEKI Full Ride Scholarship to Ligety-Weibrecht Ski CampRead More »

Read More

DPS Hires Jamie Starr as VP of Global Marketing

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings …

DPS Hires Jamie Starr as VP of Global MarketingRead More »

Read More

America’s First Climbing Gym Turns 30

Man, how old do you feel right now? Thirty years ago, in a rundown warehouse, the year was 1987 to be exact, on Elliott Ave. in Seattle, two ordinary climbers made history when they decided to glue some chunks of rock onto sheets of plywood. With not much more than a vague concept and a …

America’s First Climbing Gym Turns 30Read More »

Read More