SIA Education

Insightful Business Tools,
Accellerating The Business of Winter

SIA is committed to providing our members with the most valuable business tools on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy - delivering them in ways that meet our members where they are.


SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward.

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • SIA's Industry + Intelligence Day at the 2019 OR Snow Show is our marquee educational event
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees
  • Ongoing webinars, editorial, podcasts and video content covering important and timely topics taking place within our industry
  • And much, much more

SIA's Industry + Intelligence At ORSS

Each year, SIA hosts Industry + Intelligence events at the Outdoor Retailer + Snow Show. It's four days of business acumen and industry insights that will help your business thrive. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about how to grow thier busienss in this continually evolving marketplace.

Industry News

SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020

Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020.  With the announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues stay the same as last year. “Since the last trade …

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Meet Share Winter

In an effort to help solve the issue of participation in our industry, to get more people out on the snow, we will be introducing you to some programs that are making a difference.  SIA urges you to learn more and support these amazing organizations. The first is Share Winter, based in New York, but …

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2019 Colorado Ski Area Closing Date Extensions!

Colorado Ski Areas Will Celebrate End of Ski Season with Extensions and Events Season Extensions Announced Amid Excellent Spring Conditions Photo credit Matt Skinner, Aspen Snowmass   DENVER – March 21, 2019 – As March winds down, Colorado’s ski areas are in the midst of a great spring season with ideal conditions for experts, guests ready …

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