SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.

sia-snow-show-backcountry-experience-header
indusaty-1024x445

SIA | Education

SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward. 

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • Regional town hall events featuring guest speakers relevant to our members businesses.
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees.
  • Industry + Intelligence Day at the 2018 OR+Snow Show.  
  • Video content on important topics throughout the year via our Brandlive video platform.
  • SIA's LMS platform gives our members training on a variety of important topics. 
  • Ongoing editorial covering important and timely topics taking place within our industry.
  • And much, much more.

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News

Winter Revenue Sets Record Despite Drop in Occupancy

The roller coaster winter season at western mountain resorts managed to wrap up with a revenue increase of 1.8 percent over last year as of April 30. The aggregated figure set a new revenue record among participating properties. Although occupancy finished the season down one percent compared to the previous winter, increases in the Average …

Winter Revenue Sets Record Despite Drop in OccupancyRead More »

Read More

Pro Skiers Are Maximizing Shorter Winters With Dryland Training — and Lobbying

It’s May. We just came out of another lackluster winter with snowpack recordings as of April being less than 25 percent of normal in the Western U.S. According to NASA, 17 of the 18 warmest years in the 136-year record all have occurred since 2001. And a 2017 study on climate change’s affects on snowsports …

Pro Skiers Are Maximizing Shorter Winters With Dryland Training — and LobbyingRead More »

Read More

Ortovox Issues Precautionary Recall of 3+ Avi Transceivers

Ortovox is launching a precautionary recall of 3+ avalanche beacons running software version 2.1. This is due to a rarely occurring software error that can cause a disruption of the transmission function, potentially prolonging the search process. While no known accidents have occurred as a consequence of the error, Ortovox is recalling and updating all …

Ortovox Issues Precautionary Recall of 3+ Avi TransceiversRead More »

Read More