SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.


SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward.

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • SIA's Industry + Intelligence Day at the 2019 OR Snow Show is our marquee educational event
  • Regional "Learning Labs" featuring guest speakers relevant to our members businesses
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees
  • SIA's "Winterviews" podcast series with Jack Mitrani dives into important topics with industry leaders
  • Ongoing webinars, editorial and video content covering important and timely topics taking place within our industry
  • And much, much more

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News

2019 Colorado Ski Area Closing Date Extensions!

Colorado Ski Areas Will Celebrate End of Ski Season with Extensions and Events Season Extensions Announced Amid Excellent Spring Conditions Photo credit Matt Skinner, Aspen Snowmass   DENVER – March 21, 2019 – As March winds down, Colorado’s ski areas are in the midst of a great spring season with ideal conditions for experts, guests ready …

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SIA/WWSRA On-Snow Demo Participant Data

With spring in full swing, and our fiscal year ending on June 30th, we’re deep into planning for the 2019/20 year. We learned a lot this year and are taking all of this into account as we set our plans for the year, and our vision for the future.  One specific program we’re fully supporting, …

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SIA/NPD Release Monthly Retail Sales Data For December 2018

Snowsports Industries America released their US Snow Industry Retail Market Report, featuring December 2018 sales data. This data reflects retail sales from the prime winter sports sales season, showing that US snow sports retail sales were off to a robust start, increasing 7.4% YTD versus the same period in 2017. SIA has partnered with industry-leader NPD Group on this …

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