SIA Education

Education on the Operations of The Business of Winter

SIA provides education and training on a wide range of business topics. This allows our members to attract new customers, build customer loyalty, and have a strong overall companies. Topics include merchandising, digital marketing at an ROI and customer-acquisition basis, and cash-flow planning for the limited revenue from our seasonal businesses, and many others.


Schooling The Business of Winter

SIA members are able to get education on changing business patterns and techniques in our new LMS (LMS) launching in November of 2017 for online training, or via in person seminars that we do at key events throughout the year.

Our library of education materials can allow for our members to gain capabilities on a variety of products and services ranging from customer acquisition and eCommerce to brick & mortar, all in the context of the business of winter.  Training in our LMS can all be absorbed, easily, and on our member's schedules via our professional online learning portal.

SIA Education

News on SIA Education

SIA’s New Online Ski Mechanics Learning Center is Live!

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the launch of its first online education platform with the new Ski Mechanics Learning Center (SMLC), formerly known as the Ski Mechanics Workshop (SMW). The inaugural online course is part of SIA’s completely redesigned website, and is designed to make ongoing […]
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Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]
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US Ski & Snowboard Association Announces Rocky Mountain Division All-Star Team

Fifty young alpine and freestyle athletes from across Colorado were recognized yesterday as USSA Rocky Mountain Division Colorado All-Stars. These promising young athletes compete on the local, national and international level in pursuit of their US Ski Team and Olympic dreams. The All-star team includes 30 alpine skiers and 20 freestyle skiers. “Congratulations to the […]
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