SIA Education

Insightful Business Tools,
Accellerating The Business of Winter

SIA is committed to providing our members with the most valuable business tools on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy - delivering them in ways that meet our members where they are.

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SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward.

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • SIA's Industry + Intelligence Day at the 2019 OR Snow Show is our marquee educational event
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees
  • Ongoing webinars, editorial, podcasts and video content covering important and timely topics taking place within our industry
  • And much, much more

SIA's Industry + Intelligence At ORSS

Each year, SIA hosts Industry + Intelligence events at the Outdoor Retailer + Snow Show. It's four days of business acumen and industry insights that will help your business thrive. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about how to grow thier busienss in this continually evolving marketplace.

Industry News

Tecnica Group Announces New North American Structure

July 15, 2019—Tecnica Group SpA, the parent company of Tecnica Group Canada, announced today the restructuring of the Canadian leadership team as part of a global initiative to integrate strategic markets around the world. Consistent with similar changes made in Europe, Tecnica Group Canada will continue to operate as an independent subsidiary but now as …

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The Outdoor Business Climate Partnership Lobbies For Climate Action On Capitol Hill

Last week, the Outdoor Business Climate Partnership (OBCP), made up of  Snowsports Industries America (SIA), the National Ski Areas Association (NSAA) and the Outdoor Industry Association (OIA) joined over 76 companies on Capitol Hill to advocate for immediate and bipartisan climate action, specifically, putting a price on carbon. We spent two days alongside companies such …

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SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020

Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020.  With the announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues stay the same as last year. “Since the last trade …

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