SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.

sia-snow-show-backcountry-experience-header
indusaty-1024x445

SIA | Education

SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward. 

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • Regional town hall events featuring guest speakers relevant to our members businesses.
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees.
  • Industry + Intelligence Day at the 2018 OR+Snow Show.  
  • Video content on important topics throughout the year via our Brandlive video platform.
  • SIA's LMS platform gives our members training on a variety of important topics. 
  • Ongoing editorial covering important and timely topics taking place within our industry.
  • And much, much more.

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News

Inntopia Announces 2018 INSIGHT User Group and Conference

Focus to be on interactive sessions, context, and digging deep into ways to better utilize Inntopia’s Marketing Cloud, Commerce, and Business Intelligence products.
Read More

Ridge Merino Introduces First Kids Collection

Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.
Read More

Colorado Ski Areas Offer Women’s Only Clinics and Events

Many Colorado Ski Country USA (CSCUSA) member ski areas offer women’s-specific clinics, lessons and events for female skiers and riders. Whether a guest is new to the sport, an advanced veteran or looking to enjoy a different kind of learning environment, CSCUSA ski areas have something for everyone. Participating women will enjoy networking with fellow …

Colorado Ski Areas Offer Women’s Only Clinics and EventsRead More »

Read More