SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.

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SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward.

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • SIA's Industry + Intelligence Day at the 2019 OR Snow Show is our marquee educational event
  • Regional "Learning Labs" featuring guest speakers relevant to our members businesses
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees
  • SIA's "Winterviews" podcast series with Jack Mitrani dives into important topics with industry leaders
  • Ongoing webinars, editorial and video content covering important and timely topics taking place within our industry
  • And much, much more

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News

How To Navigate The US China Trade War

How To Navigate The Trade War By Eric Smith Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer for Sandler, Travis & Rosenberg P.A. “You’re not sitting ducks,” Cohen said during a …

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Colorado Ski Areas Offer Seniors Free and Discounted Skiing, Group Lesson Programs and More

DENVER – Oct. 3, 2018 – Senior skiers and snowboarders are celebrated on the slopes in Colorado, where Colorado Ski Country USA (CSCUSA) member ski areas welcome seniors to take advantage of dozens of deals, discounts and special events. Below is a summary of Colorado ski area offerings for seniors. Arapahoe Basin Ski Area For …

Colorado Ski Areas Offer Seniors Free and Discounted Skiing, Group Lesson Programs and MoreRead More »

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Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts

Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts -Season Punch Pass now available; includes 14+ trail passes at nine Colorado resorts- GRANBY, Colo.—The Colorado Cross Country Ski Association (CCCSA) today announced what’s new at the association’s nine Colorado resorts. In addition, the CCCSA is now offering its 2018-19 Season Punch Pass. …

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