SIA Education

Insightful Education on the Business of Winter

SIA is committed to providing our members with the most insightful education and training on a wide range of important business topics such as  retail merchandising, digital marketing and social media, advocacy, and much more.


SIA members are savvy business leaders, always wanting to engage and learn about where our industry is headed and how to drive their businesses forward.

Throughout the year, we provide a wide variety of opportunities to SIA members with the insights and education they need as business leaders. This includes:

  • SIA's Industry + Intelligence Day at the 2019 OR Snow Show is our marquee educational event
  • Regional "Learning Labs" featuring guest speakers relevant to our members businesses
  • Ski Mechanics Learning Center, an online education platform for shop owners, managers, and employees
  • SIA's "Winterviews" podcast series with Jack Mitrani dives into important topics with industry leaders
  • Ongoing webinars, editorial and video content covering important and timely topics taking place within our industry
  • And much, much more

SIA Industry + Intelligence Day

For the fourth straight year, SIA is hosting Industry + Intelligence Day - the day you can't afford to miss at the Outdoor Retailer + Snow Show. It's a full day and more of business acumen and industry insights that will help your business thrive. It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day brings relevant and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s in? 

Join us at SIAprés immediately afterward at the Hyatt Strata Bar to celebrate the day for fun, beverages, music and a celebration of the winter sports community.

Industry News

The Importance of Social Purpose

Today, good business isn’t just about making money. It’s about making a difference. In the past, many companies and businesses included philanthropy as a side note, but more and more are beginning to place social purpose at the very core of who they are and what they do. Companies like Toms, Patagonia and Cotopaxi were …

The Importance of Social Purpose Read More »

Read More

SIA/OIA/NSAA Announce The Outdoor Business Climate Partnership

Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions OIA, SIA and NSAA align to create the Outdoor Business Climate Partnership   Denver, Colo., January 30, 2019— Today, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA),announced the formation of the Outdoor Business Climate Partnership, an …

SIA/OIA/NSAA Announce The Outdoor Business Climate Partnership Read More »

Read More

I+I Presenter Spotlight: Kristin Carpenter-Ogden

We’re just days away from seeing each other in person at the panel presentation I’m doing for the Snowsports Industries of America Industry + Intelligence day, the day before the start of the winter market trade show in Denver. In this brief post, I’ll share the panel details, let you know how you can submit …

I+I Presenter Spotlight: Kristin Carpenter-Ogden Read More »

Read More