Industry News

A Holistic Approach to the SIA Snow Show

January 18, 2016 | 0 Comments

The excitement for the SIA Snow Show is building. It seems like just yesterday that we were all dashing from meeting to meeting-building key partnerships, or sitting in on industry specific seminars on how to speak to millennials, mitigate the risk of no snow, and educate on avalanche safety.

There is a third, often overlooked, tier that is integral to making the most of attending an amazing show. The people. Take a more holistic approach to the SIA Snow Show and consider the people portion of the industry.  It is our shared passion, purpose, as well as our differences that make this industry attractive to employees and participants – and a more diverse and inclusive industry creates a stronger and more sustainable snow community, which ultimately increases profits, expands the product market, and drives innovation. 

So I challenge you to take a more holistic approach to this show – network, expand your leadership skills, get inspired, and honor role models.  There are several opportunities for this at the Show, and the Outdoor Industries Women’s Coalition (OIWC) events are a great place to start.

Join us:

OIWC Keynote & Leadership Awards Presentation Featuring Mark Satkiewicz, President of SmartWool
Saturday, January 307-9A
Mile High Ballroom 1A

RSVP requested, not required

Join OIWC for bacon, bloody marys, and inspiration at the annual Keynote & Leadership Awards Presentation featuring Mark Satkiewicz, President of SmartWool. Mark is recognized for promoting an engaged workforce, unified movement, and a vibrant corporate culture at SmartWool. During his presentation, Mark will focus on how greater leadership diversity and workplace inclusion played a role in this growth.

In addition, two industry leaders will be recognized for their commitment and significant achievements in the snow industry.  Kelly Davis, director of research at SnowSports Industries America (SIA) will receive the Pioneering Woman award, and Kerry O’Flaherty, founder and owner of KerryO Sales, will receive the First Ascent award. Learn more at


Women’s Lounge
Booth #548
Open during show hours

Conveniently located on the trade show floor, this specialty lounge allows professionals from across the industry to relax and network away from the bustling floor. In addition, attendees can visit the lounge to get a closer look at the latest and greatest in women’s gear and apparel.


OIWC Happy Hour 
Thursday, January 28, 4:30-6P 

Women’s Lounge (Booth #548)

All SIA attendees are invited to join us for beer and wine as you take a break from the show floor to catch up with old friends and meet new colleagues. This happy hour, sponsored by Giro & WWSRA, is a must for your Snow Show calendar!

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