News Category: Industry Press Releases

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ZAG Skis of Chamonix Partners with Global Sales Guys for US Brand Launch

December 2, 2020

ZAG will be available in the US this January 2021 via select specialty retailers and will launch nation-wide in for the winter 21/22 season. Chamonix, France (December 2, 2020) – Chamonix based specialty ski brand, ZAG Skis, announces brand launch partnership with Colorado’s Global Sales Guys (GSG). Since its inception in 2002, ZAG products have […]

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Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings

November 24, 2020

Parker, Co., (Tuesday, Nov. 24) – With over 200 hand-painted ski maps to his name, James Niehues (jamesniehues.com) and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards will feature the most popular maps, in a ready-to-mail package. Among […]

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POWDR AND NOKIAN TYRES TO PLANT 50,000 TREES TO MITIGATE CARBON EMISSIONS

November 24, 2020

50,000 Trees Will Be Planted on Behalf of 2020/21 Season Pass Holders PARK CITY, Utah., Nov. 24, 2020 – POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people’s lives and have fun doing it, and Nokian Tyres, a leading global manufacturer of high-quality tires for passenger cars, vans and trucks that has been recognized by the Dow Jones Sustainability Index as one […]

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Krimson Klover Reports Increased Sales and International Retail Distribution; The brand hits new growth targets, adding ten new countries worldwide

November 23, 2020

Boulder, Colorado, November 23, 2020 — Krimson Klover, an inspired clothing company created by women, for women announces increased international sales in 2020. Despite the impact of COVID-19 on the clothing manufacturing and retail sector, the brand has achieved new growth targets by expanding to over 50 accounts across Europe and the Southeast Pacific in […]

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Dahu appoints globally renowned ski boot specialist Dano Bruno to lead the industry’s first online fit experience

November 23, 2020 2 Comments

Puidoux, Switzerland, – Eagle, Colorado. November 23, 2020 —  Dahu -The Swiss Ski Boot, today announced the appointment of ski industry veteran Dano Bruno to the organization who among many things will lead the brands latest initiative, the Corsair Fit Experience (CFE). Complimenting Dahu’s revolutionary and patented ski boots, the CFE expands the brands commitment […]

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Tecnica Group North America Bolsters Senior Management Team

November 20, 2020

Sam Cook to Oversee Commercial Operations for Alpine and Footwear Brands West Lebanon, NH (November 20, 2020) –Tecnica Group North America is pleased to announce the promotion of Sam Cook to Vice President & Chief Commercial Officer for Tecnica Group’s Alpine and Footwear business units. Previously the President of Blizzard Tecnica, in this newly created […]

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Chaos Headwear Enters 16th Year Supporting SOS Outreach Youth

November 13, 2020

San Diego, CA (November 13, 2020): Chaos Headwear, the foremost and a leading innovator of knit and constructed headwear and apparel deepens its strategic partnership with SOS Outreach (SOS), a national non-profit serving more than 4,000 youth each year across 15 locations in 9 states. SOS provides supportive outdoor experiences, consistent adult mentorship, leadership skills and […]

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Christy Sports Establishes Presence in Lionshead Village in Vail, Colorado with Acquisition of Double Diamond Ski Shop

November 9, 2020

Lakewood, Colo. (November 9, 2020) – Christy Sports LLC, one of the largest specialty retailers and service providers in the Western U.S., today announced that it has acquired Double Diamond Ski and Bike Shop, a premier specialty ski and snowboard retail and rental operator located at 520 E Lionshead Circle in Vail, Colorado. The acquisition […]

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SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies

October 28, 2020

Winter starts at Snowboundfest.com, providing the winter outdoor community with direct access to winter enthusiasts Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of its new website, Snowboundfest.com, an […]

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Snowsports Industries America (SIA) Launches ClimateUnited

October 22, 2020

SIA Rallies the Winter Outdoor Industry Around Meaningful Climate Action Park City, UT (October 22, 2020) – Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter […]

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