Fresh Content...SIA News and Features
Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at firstname.lastname@example.org.
Mountain High, one of Southern California’s prominent winter resorts, has been sold by Ski Resort Holdings LLC, an affiliate of Oz Real Estate, to Mountain High Reunited (MHR). MHR is essentially the same group that owned Mountain High in the mid-2000’s before selling it to CNL Lifestyle Properties. The MHR group includes Mountain High’s current […]
Vans announced it is partnering with its global snow team rider and co-founder of HOWL, Darrell Mathes, for an exclusive HOWL collaboration celebrating Vans snow boots and apparel. Available now, the new Vans and HOWL capsule features elevated renditions of the Hi-Standard snowboard boot and Jonesport MTE jacket. Each piece blends HOWL’s sophisticated aesthetic with Vans’ […]
Eric “Hende” Henderson and his newly formed agency Meteorite PR will once again be supporting the public relations and brand communications efforts of premium mountain sports brands SALEWA and DYNAFIT in North America. For many media professionals working in the ski, backcountry, outdoor and technology verticals, Hende not only introduced them to these brands, but […]
New direct flights to and from Colorado’s eight regional airports and expanded service on the Winter Park Express will provide skiers and riders more travel options to their favorite Colorado ski resorts by train, plane or car this winter, says CSCUSA. The Amtrak Winter Park Express, coming off a highly successful inaugural season, will offer […]