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Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

Snowboard Mag Sits Down with Drink Water’s Stephen Fox

By Todd Walton | October 16, 2017 | 0 Comments

At a recent meeting of the minds in Aspen, Colorado, Snowboard Mag’s Kaitlyn Schlicht sat down with action sports thought leader Stephen Fox, co-founder of Drink Water — a winter sports athlete-driven movement to simply get people to stay hydrated and provide clean water to those in need, instead of pimping a random sugar-filled energy […]

Colorado Ski Season Starts at Arapahoe Basin

By Aaron Bible | October 13, 2017 | 0 Comments

Thanks to two feet of natural snowfall in the month of October and an incredible start to snowmaking, Arapahoe Basin Ski Area was able to open its High Noon run to several thousand excited skiers and snowboarders today, Friday, October 13, 2017. The earliest recorded opening was was October 9, 2009. The Black Mountain Express lift […]

Picture Organic Clothing presents its first full-length film: IN GORA

By Aaron Bible | October 12, 2017 | 0 Comments

IN GORA – Official Trailer from Andy COLLET on Vimeo.

Bromley Mountain Wins 2017 Energy Leadership Award

By Aaron Bible | October 12, 2017 | 0 Comments

This summer Bromley Mountain in southern Vermont installed 10 new high-efficiency snowguns and fine-tuned its air compressors to make snow more efficiently. Those improvements won the iconic eastern resort a 2017 Energy Leadership Award – Project of the Year for Innovation, from Efficiency Vermont, which advances sustainable energy solutions for all Vermont homeowners and businesses. Bromley […]

Data For Good Enables Mountain Hub Community to Affect Change Through Crowd-Sourced Data

By Todd Walton | October 11, 2017 | 0 Comments

Mountain Hub, a community-fueled information-sharing platform for the outdoors, unveils Data For Good, an initiative that enables the Mountain Hub community to affect positive change through the power of crowd-sourced community data. Data for Good gathers anonymized, publicly shared data to help wildlands conservation groups, avalanche centers, universities, and research scientists on a variety of […]

Sportsmen and Outdoors Leaders Denounce Antiquities Act Takedown

By Todd Walton | October 11, 2017 | 0 Comments

Leaders in the outdoors and sportsmen’s communities today joined together in criticizing House of Representatives legislation that would undermine the federal Antiquities Act, sending a unified pro-conservation message from a diverse constituency of public lands users, recreationalists, hunters and anglers. Backcountry Hunters & Anglers, Patagonia and First Lite CEOs together condemned a bill introduced on Friday by Rep. Rob […]

SIA Town Hall Kicks Off Five City Tour in Denver

By Aaron Bible | October 11, 2017 | 0 Comments

The SIA team hit the road today in Denver and is excited to meet face to face, nationwide, with all interested stakeholders at one of the locations below for a series of Town Hall format meetings. Town Halls are informal meetings where SIA and special guests will provide updates on SIA initiatives, the upcoming trade show, as well as […]

SOLE Donates Half Million Through New Athlete-Inspired Footbed Collection

By Todd Walton | October 10, 2017 | 0 Comments

Canadian insole company SOLE has refreshed its popular line of ambassador-sponsored insoles as the new Performance footbed collection, consisting of three footbeds of varying thickness, each sponsored by one of SOLE’s athlete ambassadors: Dean Karnazes, Chris Davenport, and Ed Viesturs. The collection donates a portion of each purchase to charities close to the hearts of […]

Chaos Launches a Fall Hat for SOS Outreach

By Todd Walton | October 10, 2017 | 0 Comments

Chaos Headwear, makers of high quality headwear in North America and worldwide, protects heads from sun, snow, wind and rain. This fall Chaos and SOS Outreach have combined efforts and selected a small collection of hats to be presented at retail and online to benefit SOS Outreach. The selected hats will be branded with a […]

10 Tips to Get in Shape for Your Personal Best Season Yet

By Todd Walton | October 9, 2017 | 0 Comments

Plan now to set your personal record for the number of days you’ll ski and snowboard this winter by building strength, balance, and endurance into your fall fitness routine, say experts at the Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI). “Pre-season training is time well spent, an effective program will […]