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Chaos Launches a Fall Hat for SOS Outreach

Chaos Headwear, makers of high quality headwear in North America and worldwide, protects heads from sun, snow, wind and rain. This fall Chaos and SOS Outreach have combined efforts and selected a small collection of hats to be presented at retail and online to benefit SOS Outreach.

The selected hats will be branded with a ‘SOS Outreach hang tag’ featuring their mission and values. Chaos co-owner David Tock chose their top selling model to represent this program. Hats can be found in specialty stores nationwide and online at ChaosHats.com after October 11.

As outlined by SOS Outreach, the program has become is a multi-state organization, “that empowers the most at-risk youth to access recreation and resources to achieve their optimal potential – in education and in life – through equal parts leadership development, positive adult mentorship, and responsible outdoor adventure.” Founded in 1993 and headquartered in Eagle County, Colorado, SOS now serves at-risk youth across five full time offices in Colorado, as well as Lake Tahoe, NV, and Seattle, WA with part time offices in Steamboat Springs, CO, Durango, CO, Salt Lake City, UT, Portland, OR, and Detroit, MI.

Recognized by Gatorade as one of the most influential sports-based youth development nonprofit organizations in the country through the For the Love of Sports campaign last fall, SOS makes outdoor recreation a reality for 5,000 underserved youth annually. Chaos has been a supporter of SOS for over 10 years.

“We have watched the program expand and develop into highly impressive youth empowerment for all kinds of kids, of all kinds of backgrounds. Graduating impressive young people into the work-force and with a newfound connection to the outdoors and leadership. SOS has a very special place with our company,” said Production Director Adam Tock, who spearheads most of the donations each season.

SOS’s best-practice, evidence-based curriculum offers students ages 8-18 up to 10 years of outdoor experiential learning coupled with character development, values-based leadership training, and community service. SOS has responded to leading research that proves that high quality out-of-school programs like SOS that provide consistency and support can be vital to keeping youth on a positive and healthy path to adulthood.

“We are so excited about this program for 2017/18 with Chaos Hats,” said Seth Erlich, SOS Executive Director. “Our youth are big fans of the hat each season. To have a hat at retail and online this season will help contribute to our ever-growing national infrastructure. We could not be more pleased.”  

Current programs include:

Adventure: One-day program that exposes youth to a new sport or experience.

Academy:  Multi-day program offering instruction in SOS core values and new sports.

University: Multi-year, year-round curriculum focusing on leadership development, service learning, goal-setting, mentorship, and outdoor recreation.

Masters: Multi-year, year-round program designed for students who have demonstrated extraordinary commitment to SOS’s six core values throughout 5 years of participation in University and Academy programs. Focused on mentor-based leadership capabilities, communication skills, and self-directed goal setting.

SOS Outreach is a national youth development non-profit that delivers long-term life skills development to youth through progressive outdoor programs, providing value to the communities in which it operates. Founded in 1993, SOS has served over 50,000 disadvantaged youth by engaging participants in a values-based leadership curriculum. Steeped in outdoor adventure, SOS’s programs create opportunities for youth to cultivate relationships, foster community, and unleash their potential to thrive.

The Chaos and CTR headwear brands, conceived more than 15 years ago, has evolved into a world-wide accessory collection of fashion and cold-weather technical headwear. The brand is sold throughout North America, Europe and Asia. For over sixty years, Do-Gree Fashions Ltd., the parent company of Chaos & CTR Headwear, has ensured that all their customers’ needs have been serviced by the most comprehensive program of fashion and performance winter and summer headwear to be found globally.

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Todd Walton

Todd Walton is the director of communications and marketing at SIA.