Industry News

Dragon’s Mike Tobia On The Sessions @ SIA and Maintaining the Brand's Heritage

August 27, 2015 | 0 Comments

Just released: Mike Tobia, Dragon

Dragon has more than 20 years under its belt. In the early days before the brand got its start, Sessions-2Founder Will Howard was an Oakley employee and was looking to break out and put his own spin on the lifestyle surrounding surfing, motocross, and other action sports. That type of passion and start-up mentality is still a big part of what the brand does today—a prime example, says Director of Product Mike Tobia, is Dragon’s continuing relationship with athletes like Shane Dorian and Jamie Lynn, who have been a part of the brand since day one.

“We think that authenticity doesn’t go away. Dragon has always been core to its roots. So if we expand and grow, we’ll continue to reinforce and reinvest in the things we love that the brand was built off, and that’s never going to go away.”

With 30 videos total, stay tuned for more to come this summer and fall; Capita’s Blue Montgomery, Oakley’s Stacy Dye and Matty Swanson and TEN’s Gerhard Gross to list a few. TransWorld Business, TransWorld Snowboarding, Snowboarder and SIA will host the video series.

The Sessions @ SIA: Mike Tobia, Dragon


In case you missed it: Travis Tomczak and Michael Marckx, Spy


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