Uncategorized News
SIA’s President Weighs In on Show Date and Relocation News
It’s been a month since I last reached out. And quite a month it’s been! As you may have seen, after 40 years, SIA is moving…
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Industry News
News, press releases and analysis from across the winter outdoor industry.
Uncategorized News
Two Spots Remain for SIA’s Summer Media Event
This is your chance to connect with top non-endemic media in NYC. Don’t miss your chance to be a part of the 9th annual SIA…
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Uncategorized News
Preparing for the Future
Brands and Retailers Reflect on the 2015-2016 Season and the Challenges and Opportunities that Lie Ahead Owen Leeper takes the express flight. Photo by Tyler Horne…
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Is Women’s Leadership in the Snow Sports Industry on the Rise? And Why Does it Matter? Some Top Industry Leaders Weigh In
According to a new study released recently by the Peterson Institute for International Economics and audit firm EY, out of the 22,000 publicly traded companies that the…
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PLM: Implementation and Education
By now our industry is pretty well acquainted with the concept of product lifecycle management. Whether it be hardgoods, softgoods, accessories, action cams or gaiters, each…
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Merchandising: Home on the Range
I just moved back west after spending almost four years living in Vermont. In thirteen years I have moved five times. This most recent move to…
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College, Snapchat, Wearables, Unfollowing, and Music Insights
2015 was an important year in fitness technology with companies like Apple and Fitbit dominating the fitness tracking space. But those technologies are just the beginning.…
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Non-Profit Highlight: SheJumps
Did you know that SIA has over 30 non-profit members dedicated to promoting winter sports? If you did, congrats. If you didn’t, that’s okay, because we’ll…
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How Brands are Meeting Growing Demand for Women’s-Specific Designs
Stretch, soft-to-hand fabrics, heat-holding features and flattering form are all key design elements in women’s apparel for 2016-17. That recipe isn’t oh-so-simple—and the pressure is on:…
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Snow Sports SEO – New Webinar Friday, May 20th
Did you miss our April 1st webinar on SEO Best Practices for 2016 to Improve Visibility and Stay Protected from Google Penalties? If so, that’s okay,…
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