Industry News

PSIA-AASI Partners with SPY+ Optics, Makers of Happy™ Lens Tech

October 19, 2021 | 0 Comments

LAKEWOOD, Colo. (Oct. 19, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with SPY+ Optics to give instructors access to premium eyewear, goggles, and helmets designed to elevate both safety and style.

SPY+ Optics patented technologies include their Happy™ lens tech, the only therapeutic lens on the market that enhances color and contrast and is scientifically tuned to boost mood and alertness.

“Partnering with SPY+ Optics gives our members access to excellent eyewear so they can focus on their students and not the glare of the sun off the snow when teaching,” said PSIA-AASI CEO Nicholas Herrin. He added that instructors each have their own personality they bring to their lessons, and SPY+ eyewear and helmets let instructors highlight their uniqueness with fun, bright colors, and bold designs.

“At SPY+, we’re on a mission to build the best products that empower individual expression for as many people as possible, and we’re happy to support PSIA-AASI as an Official Supplier of premium eyewear,” said Mackenzie Egan, Ecommerce Manager at SPY+.

Herrin and Egan both agree that SPY+ and PSIA-AASI share a common goal of getting people excited about skiing and snowboarding and creating positive learning experiences. Egan said, “sharing in this mission of empowering more people to become lifelong winter enthusiasts while providing them with the best visual experience on and off the hill was a no-brainer.”

PSIA-AASI members can now access special members-only pricing on SPY+’s entire assortment of products, including snow goggles and helmets. Members can shop by visiting thesnowspros.org then selecting Shop and Pro Offers or visiting https://members.thesnowpros.org/products/pro-offers

SPY+ Optics
Born in 1994 in San Diego, SPY+ hails from the intersection of cultures that define California youth. The name SPY+ represents our role as agents of this culture, and our cross icon and flagship orange are universal symbols of positivity and good vibes. As purveyors of excellence in eyewear, our endless pursuit of positive cultural evolution is symbolized by these tools that have a profound impact on how you see the world. Utilizing our patented technology, our world-renowned Happy™ lens tech is the only therapeutic lens on the market to not only enhance color and contrast, but is also scientifically tuned to boost mood and alertness, providing a visual experience unlike anything else. We are fellow travelers on the never-ending journey to see the world differently—to explore, create, and uplift. We are SPY+. To join the tribe, visit spyoptic.com, instagram.com/spyoptic, facebook.com/spyoptic, and twitter.com/spyoptic.

About PSIA-AASI
The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close-knit community – of more than 32,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA-AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are busy creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and support to ensure their success.

Editor’s Note
For more information about PSIA-AASI, or interviews with Nicholas Herrin, contact Katrina Brinkerhoff at [email protected] or 720.963.4825.

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