On that note, we have highlighted some ideas to recruit new customers below from our new In-Store Events section at Snowsports.org/instore.
Photos: Tripp Fay/Copper Mountain
Educate Your Audience
The more people know about your products and services, the more they’ll want to take advantage of them. By offering free opportunities for education through special in-store events, you can encourage people to learn a new skill, expand their horizons, and open their minds (and their wallets) to new opportunities.
+ Backcountry Q&A Seminar – pg. 14
Trek leaders and expert backcountry ski/snowboarders host a free info session on equipment and trip planning.
+ Customer Clinics – pg. 14
A great way for staff to practice their product tech knowledge and showcase new tech to customers at the same time.
+ Learn to Ski and Snowboard Clinic – pg.44
With Learn to Ski & Snowboard Month (January) underway, this could be cool co-hosted at a school or public area other than the shop; participants can be given a special coupon or voucher for a promo item/lift ticket when they come to the store.