Industry News


July 28, 2022 | 0 Comments

PORTLAND, OR (July 28, 2022) – SMITH is excited to announce its renewed and expanded partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America. The extended four-year agreement highlights SMITH and Alterra’s shared passion for the mountains and targets a multi-season approach to providing resort visitors protective and innovative gear – including SMITH’s snow and bike helmets and the brand’s proprietary ChromaPop™ lens technology across sunglasses and goggles – for a variety of on-mountain activities and adventures.

Partners since 2019, the expanded relationship between SMITH and Alterra now supports resorts in California and Nevada including Big Bear Mountain Resort, Snow Summit, June Mountain, Mammoth Mountain, and Palisades Tahoe. Throughout the season, SMITH will offer demo days for consumers to experience new products, retail promotions to grow resort sales, and on-mountain stoke including SMITH-branded terrain parks at Stratton, Snowshoe, and Big Bear resorts.

“We strongly believe that the best partnerships are built on a shared path to becoming better contributors to the industries and the people we surround ourselves with,” said Scott Oliver, National Sales Manager at SMITH. “Alterra and its highly talented team epitomize that belief and we are extremely proud of our shared commitment to supporting a more unified community for outdoor enthusiasts, and excited for what the future holds together,” he continued.

“SMITH has been a fundamental partner of Alterra Mountain Company since the beginning,” said Ryan Blanchard, Vice President, Brand Partnerships, at Alterra Mountain Company. “The brand has a direct impact on the experience our guests have at our destinations and their continual efforts to innovate and support the growth of the sport is profound. I couldn’t be prouder to continue this partnership and look forward to seeing all we have planned come to life.”


About Smith

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 57 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at

Media Contact: Kate Gaeir // [email protected]

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