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Le Bent Welcomes Elite Snowboarder, Xavier De Le Rue, to the Pro Team

December 14, 2021

The brand and world-class athlete are currently collaborating to design a snowboard-specific pro sock, set for release in Fall 2022. Sydney, AU (December 14, 2021) — Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and thermal layers, proudly announces the arrival of legendary snowboarder Xavier De Le Rue to their international pro team. The […]

Le Bent Welcomes Industry Veteran, Johnny West, to the Global Team

February 12, 2021

West to focus on global expansion for the brand, following a period of sustained growth. Denver, CO (February 12, 2021) – Le Bent, Australia’s beloved makers of first-on-skin layers and technical snow and outdoor socks, is pleased to announce the addition of industry veteran, Johnny West, to the team, leveraging over two decades of outdoor […]

Le Bent Restructures US Sales Organization

September 21, 2020

The new structure combines a dedicated sales manager with regional independent reps to deliver retailers with high-quality, year-round service. DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, […]