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mountainFLOW Announces Athlete Partnership With Aleksander Aamodt Kilde

October 19, 2020

Norwegian World Cup Alpine Ski Racer Will Use Colorado Company’s New Race Wax (BOULDER, CO – October 19, 2020)​ – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that it has signed Aleksander Aamodt Kilde to an athlete partnership deal, […]

Smith Announces Global Product Partnerships with the U.S. Ski Team and Austrian Ski Association

October 15, 2020

Smith’s new Icon Race Helmet Supports Team Athletes in Training and Competitions Portland, Oregon (October 15, 2020) – Smith is excited to announce this week its new global partnerships with U.S. Ski & Snowboard and the Austrian Ski Association (ÖSV) to support elite athletes from both teams with pinnacle products for training and competition. Smith […]

Wintersteiger Returns to Copper to Support the US Ski Team & Fall Race Camps

October 15, 2020

Salt Lake City, Utah (October 15, 2020) – Wintersteiger, official supplier to US Ski & Snowboard and exclusive tuning partner for the Center for Excellence, will again be offering equipment support at Copper Mountain during the fall training block this year. Wintersteiger’s World Cup dominance and support of the US Ski Team make them the […]

MAMMUT: NEW FIRMWARE UPGRADE FOR BARRYVOX

October 13, 2020

BarryHeart 3.4 with improved sound quality in alternative search mode, optimized battery support and software update now available. The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative […]

Warren Miller Entertainment’s “Future Retro” Coming to Your Living Room This Fall

October 8, 2020

Warren Miller’s 71st feature film will stream across North America this November via regionalized events. FOR IMMEDIATE RELEASE Boulder, Colo. – October 8, 2020 – In the first-ever digital release of a full-length Warren Miller feature film, Warren Miller Entertainment (WME) is excited to bring its audience the digital release of the brand’s 71st film, […]

Picture Opens Pop-up Shop in California’s SEED People’s Market

October 7, 2020

COSTA MESA, CA (October 7, 2020) – Picture, makers of recycled, organic, and bio-sourced apparel and accessories, is proud to announce a pop-up shop in SEED People’s Market, the community-driven retailer focused on “products with a purpose”. Running October through December, SEED will feature a highly curated collection of Picture’s lifestyle apparel, jackets, accessories, and […]

mountainFLOW Announces B-Corp Status and USDA Certification

September 24, 2020

Colorado Company Joins Select Group Committed to Social and Environmental Impact (BOULDER, CO – September 24, 2020) – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products […]

Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket

September 21, 2020

Backcountry Magazine Dishes Out Honors Ahead of 2020-21 Winter Season BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator […]

Le Bent Restructures US Sales Organization

September 21, 2020

The new structure combines a dedicated sales manager with regional independent reps to deliver retailers with high-quality, year-round service. DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, […]

Mammut Joins Forces With Jackson Hole Mountain Resort

September 17, 2020

Premium Swiss outdoor brand named official uniform partner for leading snow destination (Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain […]