News Category: Industry Press Releases

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James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

October 5, 2020

Fayston, Vt. (Oct. 5, 2020) — Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal by over 1,500 percent. […]

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Utah-based ski brand WNDR®️ Alpine announced today that it has been named the winner in the Sports and Recreation category for Fast Company’s 2020 Innovation by Design Awards, for incorporating the brand’s revolutionary techniques in eco-friendly biotechnology to design high-performance skis which include materials derived from microalgae.

September 30, 2020

WNDR Alpine was founded in July 2019 as a brand under the umbrella of Checkerspot, an advanced materials company that specializes in the development of next-generation polyurethanes and textile coatings and finishes. Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core™, a […]

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mountainFLOW Announces B-Corp Status and USDA Certification

September 24, 2020

Colorado Company Joins Select Group Committed to Social and Environmental Impact (BOULDER, CO – September 24, 2020) – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products […]

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Dakine Celebrates 25 Years of Heli Series

September 23, 2020

Rider-driven, Since Day 1 Built on 25 years of rider-driven design and trusted performance, the iconic Heli Series has been updated with an arsenal of new backcountry features, a recalibrated fit, increased durability, and recycled materials. With testing and direct input from our team riders, the Heli Series is fully equipped for winter’s deepest days. […]

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Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket

September 21, 2020

Backcountry Magazine Dishes Out Honors Ahead of 2020-21 Winter Season BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator […]

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Le Bent Restructures US Sales Organization

September 21, 2020

The new structure combines a dedicated sales manager with regional independent reps to deliver retailers with high-quality, year-round service. DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, […]

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Mammut Joins Forces With Jackson Hole Mountain Resort

September 17, 2020

Premium Swiss outdoor brand named official uniform partner for leading snow destination (Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain […]

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Bluebird Backcountry Upgrades With New Mountain, Additional Programs

September 17, 2020

Colorado’s Newest Ski Area Set To Safely Open First Full Season (KREMMLING, CO – Sept. 17, 2020) – Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, […]

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PSIA-AASI Releases “Navigating the 2020-21 Snowsports Season” Guide

September 15, 2020

LAKEWOOD, Colo. (Sept. 14, 2020) – Delivering ski and snowboard lessons in a healthy environment this season is more important than ever. To help snowsports schools and instructors prepare for the upcoming season, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) released  “Navigating the 2020-21 Snowsports Season,” a document […]

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WNDR Alpine Partners With Meteorite PR During Expansion Year Revolutionary Ski Brand Eyes More Visibility, New Product Line in 2020-21

September 14, 2020

Salt Lake City, Utah (September 14, 2020) – WNDR® Alpine, the celebrated ski brand that introduced revolutionary new eco-friendly technology into the winter sports industry last year, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to expand its product line and broaden its global […]

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