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Chaos Headwear Enters 16th Year Supporting SOS Outreach Youth

November 13, 2020 | 0 Comments

San Diego, CA (November 13, 2020): Chaos Headwear, the foremost and a leading innovator of knit and constructed headwear and apparel deepens its strategic partnership with SOS Outreach (SOS), a national non-profit serving more than 4,000 youth each year across 15 locations in 9 states. SOS provides supportive outdoor experiences, consistent adult mentorship, leadership skills and opportunities for underrepresented youth to make a difference in their communities.

“As we kick off our 27th year of programs this month, we are dedicated to changing the lives of our youth with authentic partners who share our passion for sustainable change,” said Seth Ehrlich, executive director for SOS. “For more than 15 years, Chaos has generously donated beanies and neckwarmers providing essential comfort so our kids can engage, learn and grow on the mountain. But, it’s so much bigger than a beanie. Chaos’ support of our youth, and their overall commitment to sustainability and outdoor recreation, align with our mission. When we all get behind a singular purpose—to change lives for kids in our communities—our impact is infinite.”

No matter what social, societal, or economic barriers exist—SOS believes every child deserves the opportunity to thrive. The non-profit starts with powerful outdoor experiences. Because it’s on the slopes or the trail that kids unearth the courage to step outside of their comfort zones, discover new strengths within themselves and develop lifelong skills. Through SOS’ proven 10-year curriculum, the organization empowers kids in our communities to discover their true potential.

“Mentoring kids in the outdoors and supporting the cause thereof, is a very important part of the Chaos brand,” said Dominic Chenelia, U.S. President of Sales and Marketing for Chaos Headwear. “We’re celebrating 16 impactful years with SOS—connecting thousands of youth across our communities to everything the great outdoors has to offer, while empowering them to become strong leaders in their own right. We’re very humbled and proud to be such a longstanding partner of SOS Outreach.”

Starting November 25 through December 1, Chaos will run a 20/20 in 2020 promotion. Using the code Save20Give20, consumers can save 20% on all purchases from the Chaos or CTR websites. At the same time, Chaos/CTR will donate 20% to SOS for every purchase. The promotion deepens Chaos’ commitment to SOS and, more importantly, the youth they mentor.

“SOS has made a huge impact on my life,” said Mitzi, a North Lake Tahoe Program participant. “It’s my home away from home. I made a little family that I can rely on, as well as many close connections to mentors who I can ask anything from life to school to friendship advice. SOS also gave me the opportunity to do something I probably would never have done coming from a low-income family, no matter how close I lived to a ski resort. I wasn’t just able to experience this new sport, but I was given the chance to continue challenging my skills in snowboarding and create goals to become a better athlete and a better person.”

SOS operates with a 10-year intentional program model that cultivates social and emotional skills to lay the foundation for successful futures. Youth like Mitzi are able to effectively apply the knowledge, values, and attitudes necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, establish and maintain positive relationships, and make responsible decisions. This approach is key in empowering youth to thrive, especially in this uncertain landscape.

“Chaos has played a big role in gearing up our kids for success and we’re incredibly grateful to partner with such a purpose-led brand,” said Ehrlich. “We thank the Chaos team for their ongoing dedication and support of our youth. Together, we are changing lives.”


About Chaos:

Chaos is a leading innovator of headwear for every season, and every reason. From the beach to the summit, apres-ski and everything between, Chaos and CTR provide the latest fashion and the greatest in function. We’re driven by our love for the outdoors and backed by over 50 years’ experience in design, materials, sourcing and production. As lifelong outdoor and action sports enthusiasts, we have an obligation to the world around us. Our mission is simple: provide the freshest designs in headwear while pushing the limits of eco-friendly production.

Looking for awesome headwear that puts the planet first? We’ve got you covered – literally.

Marketing Agency of Record

Rendezvous Marketing Group, [email protected]

About SOS Outreach:

Founded in partnership with Vail Resorts, SOS Outreach has transformed the lives of over 70,000 underserved youth since 1993. While providing outdoor recreation experiences for that many kids is impressive, it’s only a partial demonstration of SOS’ impact. Using a unique combination of outdoor adventure experiences, positive adult mentorship, and leadership development opportunities, SOS enables participants to unleash their full potential to thrive. Serving 4,000 youth each year, across 15 locations in 9 states, SOS provides opportunities for personal growth for the kids in our communities who need it most. To learn more, visit

Media Contact:

Katie Onheiber, Communications Manager, [email protected]

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