Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

2016 Snow Show Daily Issues – Miss Them at the Show?

February 16, 2016

The Snow Show Daily is the official publication of the SIA Snow Show. There are 4 onsite issues and 2 On-Snow Guides. Did you  miss any of them? No worries, we have you covered with digital editions below.  Highlighting 16/17 product launches, technology innovations in snow, participation and consumer initiatives, market research and so much more – it’s […]

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Top Takeaways From Sourcing Snow 2016

February 16, 2016

Whether you’re talking about high-tech insulation or buckles, or backpacks, lightweight is a mega trend this season, particularly when paired with other attributes. According to Mary Smith of Duraflex, the company’s new Alula Series if a huge success. Why? “Because aluminum is lightweight yet really strong – plus customers like the way it takes color.” […]

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Lost in Space: #SIA16 Booth Design

February 9, 2016

It’s hard to believe that another SIA Snow Show has come and gone.  Yet, here I sit, bags unpacked, going through my pictures from Denver. As I sort through my photos from the show floor, I focus my efforts on pinpointing common themes that start to emerge in the form of color, texture and space.  For […]

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Industry Celebrates Snow, Community and Innovation at the 2016 SIA Snow Show and On-Snow Demo

February 8, 2016

The snow sports community came together Jan 26 – Feb 2  at the largest snow sports industry event in North America, the 2016 SIA Snow Show and On-Snow Demo. Over 18,000 members of the industry were in attendance with 956 brands represented.  Retailers, reps, resorts, brands, media, athletes and industry professionals came together to view […]

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Toasting a Bright Future in Trends and Tech at the 2016 SIA Snow Show

February 8, 2016

Show attendees awoke to a dusting of fresh snow in Denver on Day 4 of the Show and the promise of over a foot falling at the On-Snow Demo at Copper Mountain Resort, reflecting the hopeful mood that enveloped the Colorado Convention Center during the 2016 SIA Snow Show and Sourcing Snow. For an industry […]

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2016 Snow Show Kicks Off with Keynote Inspiration from US EPA Administrator Gina McCarthy

February 8, 2016

The 62nd annual SIA Snow Show in Denver started with a bang this year as U.S. Environmental Protection Agency Administrator Gina McCarthy opened the Show alongside Aspen Director of Sustainability Auden Schendler. In addition, we welcomed 956 brands, including 110 new and debuting exhibitors, and 18,000 industry members to the four day Snow Show this year, bringing energy […]

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Snowboard & Freeskiing Athletes Take Over Fenway Park on Feb. 11 & 12

February 8, 2016

Fenway Park will host a big air snowboarding and freeskiing U.S. Grand Prix tour event on February 11-12, 2016. “Polartec Big Air at Fenway” will feature a 140-foot high snow ramp, taller than the light towers at the ballpark, and bring in athletes from around the world including Olympic and World Champions. As a U.S. […]

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U.S. Environmental Protection Agency Administrator Gina McCarthy to Open SnowSports Industries America 2016 Snow Show

January 27, 2016

We are thrilled to have Gina McCarthy, Administrator of the U.S. Environmental Protection Agency, do the honors of opening the 2016 SIA Snow Show in Denver, Colorado. In Partnership with Protect Our Winters (POW), SIA will host Gina McCarthy as the keynote speaker during Day 1 of the Snow Show at the Opening Keynote and Complimentary […]

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Social Trends and Snow Sports: What Are Your Customers Doing? DCIP Social Trends Report Available Now for Download

January 26, 2016

Understanding current social trends can help players in the snow sports market take full advantage of new opportunities, and help industry brands avoid the pitfalls of missing a trend. The snow sports participant base is young, well-educated and often on the front end of social trends like festival attendance, farm-to-table and organic food, the sharing […]

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20 Most Iconic Snowboarding Images of All Time: B4BC Live Online Auction is Open for Bidding

January 26, 2016

There is no better way to celebrate Boarding for Breast Cancer’s (B4BC’s) 20th Anniversary than with a fundraiser featuring the 20 Most Iconic Snowboarding Images of All Time, and an opportunity to own a piece of history. Trevor Graves, founder of NEMO Design and celebrated snowboard photographer, and Kathleen Gasperini, co-founder and Executive Director of […]

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