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Snow Resorts Roll Over Many “COVID” Keepers After Banner Year

September 29, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published September 29, 2021 The pandemic forced many companies to innovate, including snow resorts. And resorts are carrying over some of those improvements this year. Last year at this time, the snow industry had no idea to what to expect for the winter season given much […]

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Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth

September 14, 2021

Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs DENVER, CO, September 14, 2021 – Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of […]

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FOUR LARGEST SKI INDUSTRY LEADERS ANNOUNCE JOINT COMMITMENT TO FIGHT CLIMATE CHANGE

June 10, 2021

Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts Unite Denver, CO, June 10, 2021 — Today, Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts announce the Climate Collaborative Charter, the ski industry’s first unified effort to combat climate change with shared commitments around sustainability and advocacy. All four ski industry leaders have agreed […]

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Statement from Alterra Mountain Company CEO Rusty Gregory On 20/21 Winter Operations

September 14, 2020

DENVER, CO, September 14, 2020 – The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused […]

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