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Houdini Sportswear Debuts Fall ‘22, Showcasing Minimalist Outdoor Approach Urging Consumers to Reject Fast Fashion, to Buy Less and Abandon Wasteful Purchasing Habits

January 3, 2022

100% of Fall ‘22 fabrics are recycled, renewable, biodegradable or Bluesign certified STOCKHOLM (January 3, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers […]

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

October 6, 2021

Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with […]