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Andy Miller to Lead Sales for Blizzard-Tecnica in California, Nevada, Arizona

May 10, 2021

WEST LEBANON, NH (May 10, 2021) – Blizzard-Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, is pleased to announce industry veteran, Andy Miller, as the Principal Sales Rep for California, Nevada, and Arizona. The transition, effective immediately, comes after the territory’s previous rep, Charlie Hepburn, accepted the Blizzard-Tecnica Principal Rep role in Colorado […]

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Outdoor Outreach Launches #OUTDOORSFORALL Campaign; Aims to Expand Programs Connecting Under-resourced Communities to the Outdoors

May 3, 2021

The non-profit hopes to create new avenues for support, enabling them to connect more young people with the transformative power of the outdoors. SAN DIEGO, Cal (May 3, 2021) – In celebration of National Great Outdoors Month, Outdoor Outreach – the San Diego-based non-profit that introduces youth from under-resourced communities to the transformative power of the […]

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Tecnica to launch the Recycle Your Boots project in Europe

April 28, 2021

The pilot program is the first of its kind, aiming to move the ski industry closer to a circular economy. GIAVERA DEL MONTELLO, IT (April 28, 2021) – Plastic waste has amassed into a huge environmental and health issue for our planet. While we often think of single-use plastics as the culprit, even plastic products […]

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PSIA-AASI Names Members of the 2021-2024 National Team

April 23, 2021

LAKEWOOD, Colo. (April 23, 2021) – The grueling competition is over – and the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is excited to announce its 2021-24 National Team. The new PSIA-AASI National Team will set the standard for snowsports instruction and embody the ski and snowboard experience. PSIA-AASI […]

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Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited

April 22, 2021

The Swiss outdoor brand doubles down in its commitment to the environment with new partnerships, PFC-free and bluesign product launches (Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to […]

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LEKI Owner, Waltraud Lenhart passes away April 17, 2021

April 21, 2021

Kirchheim / Teck, Germany (April 21, 2021) – Waltraud Lenhart (64), owner and managing partner of LEKI, unexpectedly passed away after a short and serious illness. After she lost her husband Klaus in a tragic plane accident in 2012, she took the reins of LEKI without hesitation, bold yet humble in guiding the company with […]

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PSIA-AASI Award Recipients Honored at National Academy 2021

April 19, 2021

LAKEWOOD, Colo. (April 19, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) recognizes four individuals for their commitment to snowsports education and acting as inspirational leaders. Tom Long received the Distinguished Service Award, Mermer Blakeslee and Stacey Gerrish both were awarded the Educational Excellence Award, and Ed Younglove […]

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Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest

April 15, 2021

Brewery celebrates product launch with yearlong “Mother Nature, Let’s Do This!” program and $52,500 contribution to The Nature Conservancy. Milton, Del., Thursday, Apr. 15, 2021 – Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, […]

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Wintersteiger Sports Establishes New Demo/Training Facility in New England

April 14, 2021

 Waitsfield, VT (April 14, 2021) – Wintersteiger, official supplier to US Ski & Snowboard, and the ski tuning machine market leader, proudly announces the opening of their new, Vermont-based demonstration and training facility.  Despite a fire-related total loss of their existing office space and the global Covid-19 pandemic, Wintersteiger is moving forward with a committed […]

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Bridging the Inclusion Gap in the Winter Outdoor Community, SIA launches Inclusive Leadership Playbook

April 7, 2021

SIA creates The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.  The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community  Focused on Inclusive Leadership, the […]

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