Dakine has been working for the past several years on resetting and authenticating its outerwear collection with deep roots in the Pacific Northwest culture and aesthetic,…
Read moreI don’t know about you – but around these parts of northern New England, winter was a flash in the pan. With the change in temperatures…
Read morePatagonia emerges as a clear leader when it comes to creating quality technical product with an eye to sustainability. From its advocacy of environmental protection from…
Read moreIn case you missed it (ICYMI)…we wanted to take a moment and revisit some of our favorite interviews of 2015. Hope you enjoy the industry leaders’…
Read moreSIA President Nick Sargent officially stepped into his new role last month as the 2016 SIA Snow Show came to a close. His predecessor of 39…
Read moreWhich brands are thriving in their consumer’s micro-moments? Google released a white paper exploring micro-moments as the new battleground for brands. The premise is that mobile…
Read moreFor a niche brand in snowboarding, it’s often difficult to measure ROI in a world that is so focused on the bottom line. Franco Shapes, a…
Read moreIn conjunction with The NPD Group – Sports and Leisure Trends™, we have just released NPD DecisionKey® numbers for August to December 2015. Total market projections are based on…
Read moreThe annual SIA Snow Show is an opportunity for snowsports companies to showcase the styles, technologies, innovations, culture and energy of the snowsports industry. Since moving the…
Read moreIt’s a new era in the fight against climate change. This was clearly felt at the 2016 SIA Snow Show, where, in partnership with Protect Our…
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