Want to Stop Retail Showrooming? Start Training Your Staff
We recently came upon a video from the series Knowledge@Wharton, titled “Want to Stop Retail Showrooming? Start Training Your Staff,” that seemed to spark some intrigue. In our SIA Spotlight, we ran a Showrooming series offering insights, ideas, methods and tips to rise above this challenge. This video takes a slightly different, yet similar approach.
Building a Tribe: To Connect With Millennials, Brands Are Most Successful When They Stop Thinking and Start Feeling
After speaking with many industry leaders, it’s become clear that the multi-faceted and sometimes overwhelming issue of how to engage with Gen Y can boil down into some simple truths. The snow sports businesses that are most successful on this issue seem to be the ones who aren’t necessarily trying. Instead, they’re the ones who are simply loving this sport, loving this industry, and so of course, they’re loving their customers because they’re the people who are as passionate about it as the brands are themselves. Simply put, these businesses look at their participants and customers as members of their tribe, and they’re always working to draw their tribe together.
3 Runs With Volcom’s Global SVP of Product, Dutch Schultz
Like most of us, combining passion and profession is the ultimate perk but for Dutch Schultz, who has been in the industry for 20 plus years, an alternative career was not even an option in his eyes. Now that’s passion.
Read on for our interview with Dutch, and find links to our other board member interviews with Annelise Loevelie of Icelantic, Rhonda Swensen fo Krimson Klover and Dan “Sully” Sullivan of Rome Snowboards:
POW’s #COP21 Message: “This was the tipping point we’ve been working towards for years. It’s huge.”
It’s been an incredible year for Protect Our Winters. They rallied the industry to sign the Clean Power Plan letter that they presented at the White House, worked with Ben and Jerry’s and New Belgium to spread the word through music, ice cream and beer, and headed to Paris to represent the industry at the historic United Nations COP21 Climate Conference. Now we look forward to having POW at the Show for some incredible speakers they’ve lined up. Read on for a recap of all POW’s work in 2015:
SIA Summer Field Trip: Never Summer
In the summer, we make time to travel and visit with members to check in, make connections and renew friendships. Check out our trip to the Never Summer factory in Colorado.
