News Category: Industry Press Releases

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PSIA-AASI Partners with SPY+ Optics, Makers of Happy™ Lens Tech

October 19, 2021

LAKEWOOD, Colo. (Oct. 19, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with SPY+ Optics to give instructors access to premium eyewear, goggles, and helmets designed to elevate both safety and style. SPY+ Optics patented technologies include their Happy™ lens tech, the only therapeutic lens on […]

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Blizzard Tecnica Welcomes Four New PSIA National Team Members to Roster of Elite Instructors

October 12, 2021

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

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Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

October 6, 2021

Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with […]

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PSIA-AASI and Women of Winter Launch Scholarship Program to Drive Inclusivity

September 29, 2021

LAKEWOOD, Colo. (Sept 29, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) and Women of Winter are hosting instructor training and certification events for Black, Indigenous, Women of Color that will encourage and support Women of Color to pursue opportunities to teach skiing or snowboarding. “This scholarship program […]

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Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

September 16, 2021

Program designed to spotlight low profile enthusiasts and encourage participation in promotions, product development, and content creation PLYMOUTH, Mass. (September 16, 2021) – Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand […]

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Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth

September 14, 2021

Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs DENVER, CO, September 14, 2021 – Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of […]

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These are the best programs in skiing

August 4, 2021

NSAA recognizes the season’s most innovative strategies in growth, sustainability, marketing and safety LAKEWOOD, Colo. (August 4, 2021) – Every year, the National Ski Areas Association (NSAA) identifies the best programming in the ski industry at its National Convention. The association presents awards in sustainability, safety, growth and marketing to members with the most innovative and […]

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PSIA-AASI and Women of Winter Announce New Partnership

August 4, 2021

Snowsports Education Association and Women’s Empowerment Group Partner to Make Snowsports More Inclusive LAKEWOOD, Colo. (August 4, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with Women of Winter to host instructor education events for female Black, Indigenous, People of Color (BIPOC) that will encourage and […]

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Snowsports Industries America (SIA) and Verde Brand Communications Announce Partnership to Galvanize Winter Outdoor Industry

August 3, 2021

Strategic Partnership Aims to Support Brands and Increase Participation in Winter Outdoor Sports Park City, Utah (Aug. 3, 2021) – As part of its roadmap for a thriving winter outdoor future, SIA has named Verde Brand Communications to lead its brand communications and public relations efforts. SIA’s core goals are centered around creating community and […]

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Report shows Outdoor Industry has work to do on its online ADA compliance

July 26, 2021

Outdoor Sports Insurance evaluated industry sites for compliance EDEN PRAIRIE, MINNESOTA (Monday, July 26, 2021) — Today, marks the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, recently completed a report evaluating over 275 outdoor […]

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