Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Beech Mountain Marks 50 Years Skiing on the Highest Elevation Slopes in Eastern U.S.

By | October 22, 2017 | 0 Comments

Beech Mountain Resort had a new vision for Southern skiing when it debuted in the winter of 1967-68. It was the only North Carolina resort built around an alpine village, and remains that way today. It is now celebrating 50 years of skiing on the highest elevation slopes in eastern America. “Skiing in the South […]

HydraPak Names Akimbo Communications as Public Relations Agency of Record 

By | October 22, 2017 | 0 Comments

HydraPak, a leader in performance hydration products for outdoor, biking, running, and hunting and fishing, announced its partnership with Akimbo Communications to oversee the company’s media relations in North America. “We are excited to work with Akimbo on strategic communications,” said Morgan Makowski, Director of Marketing at HydraPak. “Akimbo is known for its core relationships within […]

Marker Dalbello Volkl Brands Re-Align Sales and Promotions Structure

By | October 21, 2017 | 0 Comments

Marker/Dalbello/Völkl (MDV), global leader and supplier of snowsports products, announced the following job responsibility promotions and new hires: Greg Grip has been promoted to Executive Vice President for Marker Dalbello Völkl, responsible for sales management of all three brands. Derek McClellan has been promoted to Sales and Technical Director, overseeing the Marker brand. Sarah Lauridsen […]

Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

By | October 19, 2017 | 0 Comments

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]

US Ski & Snowboard Association Announces Rocky Mountain Division All-Star Team

By | October 17, 2017 | 0 Comments

Fifty young alpine and freestyle athletes from across Colorado were recognized yesterday as USSA Rocky Mountain Division Colorado All-Stars. These promising young athletes compete on the local, national and international level in pursuit of their US Ski Team and Olympic dreams. The All-star team includes 30 alpine skiers and 20 freestyle skiers. “Congratulations to the […]

New Season Pass Includes Season-Long Access to Glenwood Hot Springs

By | September 22, 2017 | 0 Comments

Sunlight Mountain Resort launched a new pass option that adds season-long soaking at Glenwood Hot Springs in addition to skiing and riding at Sunlight for the 2017-18 season. Called the Sunny Soaker Pass, the new offering is  essentially a combination of Sunlight’s season pass, and Glenwood Hot Springs, off-season value pass, said Troy Hawks, marketing and […]

Eastern Rep Groups Complete Their Merger

By | September 13, 2017 | 0 Comments

It is common knowledge that over the past several years, the Eastern Outdoor Reps Association and New England Sports Reps have studied the pros and cons of merging both organizations into a new entity, and in January 2017, both memberships voted to execute the merger. Last week on August 7, the bylaws for the new […]

REI Force of Nature Grants Complete $1M Investment in Nonprofits That Connect Women Outdoors

By | September 11, 2017 | 0 Comments

As part of its commitment “to create access to the outdoors for all,” REI has invested $1 million in organizations across the country creating opportunities to connect women and girls to nature. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create […]

Echo Mountain Joins Colorado Ski Country USA

By | August 31, 2017 | 0 Comments

Colorado Ski Country USA (CSCUSA) announced that Echo Mountain in Idaho Springs will join the association effective immediately as its 23rd member resort. Echo Mountain, which is only 50 minutes away from downtown Denver and offers night skiing six nights a week, becomes the 23rd member of CSCUSA. The ski area will join Colorado Ski Country […]

Kohlberg Just Purchased a Large Share of the Snow Sports Market

By SIA | May 30, 2017 | 0 Comments

Late last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter brands for $240M. Kohlberg’s acquisition of brands including winter K2, Volkl, Marker, Dalbello, Madshus, Line, Ride, Full Tilt, BCA, Atlas, and Tubbs will make Kohlberg and Company the largest […]

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