News Category: Industry Press Releases

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LEKI Moves Into the Future With a New Brand Identity

July 26, 2021

BUFFALO, NY (July 26, 2021) – Feeling the resurgence of the industry after the pandemic year, LEKI will unveil a fresh new look for the first time in 33 years in conjunction with a complete overhaul of their trekking and trail running pole collections in spring 2022. The relaunch will feature a new logo, an updated […]

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Global Sales Guys Welcomes Industry Veteran, Dave Rosenberger, to Lead the Action Outdoor Category

July 21, 2021

NEWPORT BEACH, CA (July 21, 2021) – Global Sales Guys (GSG) – the Denver-based global sales agency serving specialty retailers – today announced that it has teamed up with Action Sports Industry veteran, Dave Rosenberger, for the newly created role of VP of Action Outdoor. Residing in Newport Beach, CA, Rosenberger will utilize his years […]

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Smith & Koroyd File Intellectual Property Lawsuit Against Burton

July 15, 2021

Anon Snow Helmets with WaveCel Infringe Smith’s and Koroyd’s Patents Portland, Oregon (July 15, 2021) – Announced today, Smith and Koroyd have jointly filed a patent infringement action against Burton in the United States District Court for the District of Utah accusing Burton of infringing US Patent No.10,736, 373 (jointly owned by Smith & Koroyd) […]

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KOROYD FILES INTELLECTUAL PROPERTY LAWSUITS AGAINST BURTON

July 15, 2021

Anon Snow Helmets with WaveCel Infringe Koroyd’s Patents Monaco (July 15, 2021) – Announced today, Koroyd have filed a patent infringement action against Burton in the District Court Düsseldorf, Germany, accusing Burton of infringing the German part of EP 1 694 152  by selling and importing Anon-branded Logan and Merak snow helmets that incorporate WaveCel® […]

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Phunkshun Wear Eyes Expansion Year With Eyes On Summer Market

June 28, 2021

Colorado Company Unveils Ultralite Tube, Hires New Sales Manager Boulder, CO (June 2021) – Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today unveiled a new product line, sales manager, and public relations firm of record, all geared to expand the company’s footprint during an expansion […]

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Seirus Celebrates Retirement of Longtime Sales Rep Dave McCaffery

June 21, 2021

Steps away after more than 35 years with the brand he helped grow SAN DIEGO, CA (June 21, 2021) – Dave McCaffery, who spent more than 35 years defining the standard of professional sales representation for Seirus, has retired. The Seattle-based McCaffery was well-respected throughout the Pacific Northwest region and was one of the first […]

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FOUR LARGEST SKI INDUSTRY LEADERS ANNOUNCE JOINT COMMITMENT TO FIGHT CLIMATE CHANGE

June 10, 2021

Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts Unite Denver, CO, June 10, 2021 — Today, Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts announce the Climate Collaborative Charter, the ski industry’s first unified effort to combat climate change with shared commitments around sustainability and advocacy. All four ski industry leaders have agreed […]

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Seirus Brings New Sales Representation to Northwest & Tahoe

June 8, 2021

Snow to Water Sports Group and the Blue Sky Agency take on new roles SAN DIEGO, CA (June 8, 2021) – Seirus, leaders in cold weather accessories and cutting-edge technologies, is pleased to announce it is adding new sales representation in two dynamic regions. Based in Bend, OR., Snow to Water Sports Group will represent […]

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The State of the Ski Industry: NSAA releases skier visit numbers & other metrics for 2020-21 season

June 8, 2021

LAKEWOOD, Colo. (June 8, 2021) – The National Ski Areas Association (NSAA) announced today that skier visit numbers to U.S. areas totaled 59 million for the 2020-21 ski season, the 5th best season on record and a strong recovery from the pandemic-shortened 2019-20 season. A skier visit is counted every time a skiing or snowboarding […]

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Ski Moms Fun Names Stowe as the Best Summer Ski Resort in North America

May 23, 2021

WARREN, Vermont – May 23, 2021 – It’s no secret to travel industry insiders that moms manage the travel calendar and are the keepers of the summer schedule. With summer right around the corner, the mom members of Ski Moms Fun named Vermont’s Stowe ski resort as the ultimate summer travel destination for the families. […]

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