Industry News

Maloja Expands Sales Teams in North America

November 20, 2017 | 0 Comments

European apparel brand Maloja says it has set eyes on growth in North America with an increased sales representative presence. Maloja will be previewing its new collection at the Outdoor Retailer Winter+Snow Show 2018.

Maloja, pronounced “mah-low-yah”, is a high performance apparel brand specializing in products for mountain sports enthusiasts. Named for the sleepy village and steep slopes of the Swiss Engadin, Maloja was founded with a mission of celebrating the outdoor experience and providing stylish yet functional gear well suited for mountain environments. Headquarted in the Bavarian alps of southeast Germany, the brand is currently distributed worldwide at outdoor specialty retailers and online in North America at Warehouses located in California, British Columbia and Germany support retailers ensuring an efficient delivery of goods.

“As we look to the future of the brand, we see North America as a large opportunity in our overall global objectives,” said Landon Stirling, President for Maloja North America. “We are continuing to grow our retail presence and provide top quality service to our customers through our dedicated and passionate sales force.”

The full team of sales representatives has a long history in the outdoor apparel industry as well as a passion for outdoor recreation. Upper Hollow Partners located in Stowe Vermont will continue to develop strategic partnerships with customers in New England and the Mid Atlantic. Partners Kate Ball-Young, Wally Young and Alex Dossin are outdoor enthusiasts who love road and mountain biking, skiing and snowboarding.
Representing California and Nevada, Adrienne Schneider of Alpine Sports Marketing and Sales is an independent manufacturer’s representation firm, specializing in the bicycle, ski, tactical and outdoor markets. Throughout the firm’s history, they have represented both well-established brands and pioneered new lines into the U.S. market. Adrienne, an accomplished skier and mountain biker is bound to the outdoors. She donates time to ski coaching in the winter and trail building in the summer months.

Soul in the Woods is Maloja’s agency of record for the Northwest and Rocky Mountain Territory including: Washington, Oregon, Utah, Idaho, Montana, Colorado and New Mexico. Soul in the Woods has experience in the outdoor industry in retail and sales. Owner Carter Rowand is an avid skier and mountain biker based out of Sun Valley, Idaho where he, along with family operate Bavarian Soul, the first retail store to carry Maloja in the U.S.

Rounding out the North American agency teams are three firms in Canada. The Parkhill Agency brings the knowledge of more than 20 years of outdoor industry experience to support the work of their buyers in British Colombia and Alberta. Agency owner Jeff Parkhill loves to ski the world with his family as well as hike, trail run and sail. Sharing the energy of Maloja, Agence Sports’ Nicolas Desroches and Luc Luchaine will nurture existing and build new relationships with key retailers in Quebec. Desroches will handle eastern Quebec while Luchaine will handle western Quebec.

“Our story coupled with fresh, high quality product collections, designed in Bavaria and with a focus on EU production, provide our retail partners with a truly unique opportunity,” notes Stirling. “Our sales efforts will focus on selling-in to key customers, while our marketing efforts will increase to support our customers sell through of Maloja.”

To view all current collections, brand stories, social and environmental initiatives visit Maloja’s global site at

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