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Moosejaw Expands “Fearsome Critters” Ambassador Program, with Runners, Backpackers, Snowsports Enthusiasts, and Climbers for Creative Content and Adventures

May 18, 2022 | 0 Comments

MADISON HEIGHTS, Mich. (May 17, 2022) Moosejaw, a leading retailer specializing in outdoor gear and apparel, today expanded its brand ambassador program, “Fearsome Critters”, with the additions of outdoor enthusiasts who are backpackers, climbers, trail runners and snowsports athletes who love Moosejaw.

“At Moosejaw, we’ve always loved the idea of “fearsome critters” – the humorous animals of lore like the jackaplope said to inhabit the wilderness around logging camps in Northern Michigan,” explains Kelli Patterson, Moosejaw’s VP of Marketing, “So what better name for our favorite people who fearlessly explore the outdoors?”

Whether it’s hiking, trail running, climbing or riding, using gear supplied by Moosejaw, Fearsome Critters generate content for social media, blog articles, packing lists, how-to’s, and contributions to the Moosejaw Knowledge Center.

“Driving inclusivity in the outdoors is one our key goals at Moosejaw,” said Eoin Comerford, CEO of Moosejaw, “so instead of some daunting pinnacle athletes, we wanted Fearsome Critters who were approachable, that people could identify with, and who could provide real world knowledge for people new to the outdoors.”

Moosejaw is currently taking applications for the Fearsome Critter ambassador program. Applicants are asked to submit their social media profiles and handles along with an explanation of why they’d like to become a Moosejaw brand ambassador. The application form is open here.

The new Fearsome Critters include: here.

Daniel “The Blackalachian” White is a Long Distance Thru-Hiker, Cyclist, and multi-sport athlete. Garnering the moniker “The Blackalachian” after thru-hiking the Appalachian Trail from Georgia to Maine with zero camping or hiking experience.


Melia in the Mountains is an avid backpacker and thru-hiker. She is also a writer, a mental health advocate, and a sexual assault survivor that’s found healing from time spent outdoors.


Billy MadeJ Madej moved west from Michigan to pursue a life in the mountains and follow his favorite sport, snowboarding. Prior to his move to Montana, Billy spent nine years in Grand Teton National Park where his snowboarding naturally progressed into the adventurous path of Splitboard Mountaineering. While not on his board in the mountains Billy can be found Mountain Biking the trails of Missoula with his dog Vernon.


Katie is a rock climbing, trail running, SUPing and general outdoors enthusiast who has worked at Moosejaw and loves adventures with her dog Sterling.


Taylor is a traveling emergency veterinarian based in Breckenridge, Colorado. She has a passion for running (trail and road) and ski mountaineering but loves camping, backpacking, whitewater rafting and SUPing, canyoneering, and climbing.


About Moosejaw

Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking. Acquired by Walmart in 2017, Moosejaw is headquartered in Madison Heights, Michigan.

Media Contact: Kelly Blake, CGPR    [email protected]

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