Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

PLM: Implementation and Education

June 6, 2016

By now our industry is pretty well acquainted with the concept of product lifecycle management. Whether it be hardgoods, softgoods, accessories, action cams or gaiters, each individual category has it’s own complexities and engineering challenges. In a precursor to SIA member Centric PLM’s upcoming June 8th webinar, I sat down with their own Matt Nakari […]

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Merchandising: Home on the Range

June 6, 2016

I just moved back west after spending almost four years living in Vermont.   In thirteen years I have moved five times.  This most recent move to Montana makes six.  And with each move, either for personal or professional reasons, I drink in the local culture.  I go see the places everyone should see.  I love […]

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College, Snapchat, Wearables, Unfollowing, and Music Insights

May 23, 2016

 2015 was an important year in fitness technology with companies like Apple and Fitbit dominating the fitness tracking space. But those technologies are just the beginning. The next few years will see major advances in wearables and holographic headsets – technologies that will be utilized by experiential marketers. Wearables allow consumers to learn about their […]

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Non-Profit Highlight: SheJumps

May 23, 2016

Did you know that SIA has over 30 non-profit members dedicated to promoting winter sports? If you did, congrats. If you didn’t, that’s okay, because we’ll be highlighting these members in our new Snow Source non-profit member spotlight series. I had the opportunity to catch up with SheJumps’ executive director, Claire Smallwood, to learn a […]

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How Brands are Meeting Growing Demand for Women’s-Specific Designs

May 23, 2016

Stretch, soft-to-hand fabrics, heat-holding features and flattering form are all key design elements in women’s apparel for 2016-17. That recipe isn’t oh-so-simple—and the pressure is on: Last season, women’s outerwear sales rose 13 percent in dollars sold, jumping to $783 million, according to the 2015 SIA Snow Sports Market Intelligence Report. Versatility still drives apparel […]

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Snow Sports SEO – New Webinar Friday, May 20th

May 17, 2016

Did you miss our April 1st webinar on SEO Best Practices for 2016 to Improve Visibility and Stay Protected from Google Penalties? If so, that’s okay, because on Friday May 20th SIA business service member Colorado SEO Pros will be hosting part two of their webinar series titled, “Tracking SEO Success – Google Analytics & […]

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Non-Profit Highlight: High Fives Foundation

May 17, 2016

If your shop or brand has not yet aligned themselves with a SIA member non-profit yet, it might be time to reconsider. We’ll be highlighting SIA non-profit members for the remainder of this month, in hopes of showing you how partnerships can expand your businesses reach – while supporting incredibly honorable causes. We sat down […]

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A Note from SIA's President, Nick Sargent: Three Month Check-In

May 9, 2016

Hello from SIA – It has been three months since I officially took over the position of president here at SIA. It’s been great to reconnect with friends from across the industry and meet so many of you. My #1 priority has been to make these first months a time of listening and learning. Our […]

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Want to Know Which Hot Trends Skiers and Snowboarders Are Flocking To?

May 9, 2016

Staying on the forefront of current social trends can help snow sports constituents take full advantage of new business opportunities, and help industry brands avoid the pitfalls of missing a trend. The Downhill Consumer Intelligence Project Report on Social Trends is designed to help SIA members understand and gain further insight into the trends their consumers are […]

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The Current State of Snow Sports Retailing – "These are strange and challenging times"

May 9, 2016

As the lifts stop turning and shops switch gears to summer, it seems like a good time to reflect on the past season and on the current state of snow sports specialty retailing. Shop owners are all feeling the changes that the current era has brought, and many are finding good ways to roll with […]

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