SIA | Snowsports Industries America

Become an SIA member

SIA’s mission is to help the winter outdoor community thrive.

SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.

#TheBusinessOfWinter

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Eastern Regional Summit

Tues, Oct 21, Westin Westminster, CO

Western Regional Summit

Thurs, Oct 23, Courtyard Marriott Burlington, VT

Global Summit

Mon – Wed, Mar 23 – 25, Snowbird, UT

SIA Initiatives

Immediate Business Value

Through SIA membership, companies of all sizes develop, share and adopt best practices, resources and expertise, gaining and producing immediate business value.

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Consumer Engagement

Through SIA membership, companies understand and engage the changing consumer for a larger, more diverse, more durable enthusiast community.

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ClimateUnited Lab

We provide the tools, resources and expert guidance for every SIA-member company of any size to build an achievable climate action plan.

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Inclusion Practices

Through SIA membership, companies make the principles and practices of inclusion central to their businesses.

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Standards & Regulations

We help members become aware of, and guide them on global standards and regulations that impact their businesses.

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