WINTER OUTDOOR GEAR CIRCULARITY Matthew Miller, Social & Environmental Impact Guide, Tecnica Group Kristen Graf, Global Director, Environmental & Social Responsibility, Darn Tough Matt Albertazzi, Casella Waste Systems
| With the market for pre-owned outdoor gear projected to balloon to roughly $75 billion by 2025, product circularity should be top of mind for every winter outdoor business – as a revenue source and a sustainability solution. But winter outdoor gear poses complex challenges for manufacturers seeking an achievable path forward to circularity. Please join this engaging conversation that will discuss the challenges and innovative solutions to help you design a circularity strategy that fits your business. | |
RECRUITMENT & HIRING: CREATING AN INCLUSIVE WORKPLACE Justice Outside | In this training, participants will:
- Unpack how implicit bias manifests in the recruitment process.
- Explore the role deficit-based language plays in turning away potential applicants and practice shifing towards assets-based language.
- Discuss how aspects of white supremacy culture manifest in the recruitment and hiring process and brainstorm tangible antidotes.
| Justice Outside advances racial justice and equity in the outdoor and environmental movement. We share resources to, build power with, and center the voices and leadership of Black, Indigenous, and People of Color because the health of current and future generations demands it. We envision a just world where Black, Indigenous, and Communities of Color experience safety, health, and abundant joy through meaningful relationships with one another and the outdoors. We are unique in that we empower those we support to take immediate action and apply learnings in the moment. We seek to strengthen individual, organizational, and field-wide capacity to leverage resources and create inclusive environments that authentically welcome and engage all people in relevant ways. At Justice Outside, we believe that lasting diversity results when equity and inclusion are practiced consistently and intentionally. |
RETAILER COMPLIANCE: ARE YOU UP TO DATE WITH THE LATEST STANDARDS? Ammi Borenstein, Snaplinc Consulting | Many retailers are adding rigorous sustainability requirements that span environmental and social aspects of your business and supply chain. The new standards mean a greater focus on advancing inclusion in the pursuit of outdoor activities. They also require greenhouse gas footprinting, chemicals management and more. Learn what this means for your brand and walk away with tools and tactics to help you navigate the requirements that more and more retailers are implementing. | Ammi Borenstein founded and leads Snaplinc Consulting. Ammi has been in the snowsports and outdoor industries for over 25 years. His most recent in-house role was Director of Product at Outdoor Research for 12 years where he managed a broad range of product types and key business functions. Prior to that he was at K2 for 6 years. For the past 5 years Ammi has supported a range of brands in the snowsports, outdoor and apparel industries through Snaplinc. Snaplinc works with brands in the Fortune 500, well established SMEs and rapid-growth startups.With a deep understanding of business leadership and operations, product creation, supply chain, sustainability and go-to-market process, Ammi is uniquely suited to solve complex problems anywhere along the concept-to-consumer value chain. Ammi’s deep engagement with industry allows him to navigate challenges at a global level and allows him to support brands in a range of challenges. Ammi works closely with global leaders in sustainability assessments and certifications. He and his team are experts in B Corp, Higg Index, Climate Neutral Certification, chemicals management, government regulations, GHG assessments, CDP, SBTi and more. The Snaplinc team actively engages with groups ranging from Textile Exchange to bluesign. Ammi’s work with a portfolio of global brands allows him to develop tailored solutions for your company. His experience with REI Sustainability Standards, Walmart sustainability requirements and the demands of other large retailers allow him to develop targeted compliance solutions. |
WHAT WOULD THE INDUSTRY DO IF IT HIT THE JACKPOT? Shane Kinkennon, Facilitator | What if the industry won the Powerball lottery, and the winnings were set aside for ensuring a vibrant, vital future for the winter industry? What complex problems would we solve? What investments would we make? Where would we place our bets? Join this creative, fun, generative session, bring your wildest imagination, and contribute your ingenuity to a sketch of a bold, bright tomorrow. | Shane helps CEOs and other executive-level leaders in the outdoor-recreation industries to achieve better business results by being more strategic, building better plans, and — most importantly — leading people in a more inspired way. His clients include some of the most well-known brands in skiing and snowboarding. A former global-business COO, Shane is a certified executive coach, certified leadership-team coach, and certified master facilitator. Over his career he has helped well more than a hundred leadership teams and boards of directors to get clear and get moving. He is an avid snowboarder, uphill skier, and mountain biker. He lives with his husband in the high desert of Western Colorado and works with clients across North America. |
BEST PRACTICES IN MARKET RESEARCH – AN INTERACTIVE SESSION Keith Storey, Buffalo Groupe | A fun interactive session that explores current research practices among brands, retailers, and resorts. What priority is placed on research in your organization? Where does research fall in level of importance and decision-making? Is there a budget? Are you exploring the latest technology like movement data? | |
ATTRACTING NEW CONSUMERS Constance Beverly, Share Winter & Shane Kinkennon, Facilitator | How do we fill the funnel besides throwing people on the bunny slope? It’s no secrest the winter outdoor industry needs to attract new consumers to remain vibrant and prifitable. Hear metrics, data and best practices on proven programs. Then spend time as a group workshoping feasible, tactical solutions that will not only encourage new participants but make them feel welcome. What do we have to consider when thinking about the changing climate? How do we encourage a more diverse audience of particpants to partake in sports we are all passionate about? | |
EU SUSTAINABILITY REGULATIONS: WHEN AND HOW THEY’LL AFFECT YOUR BRAND Ammi Borenstein, Snaplinc Consulting | CSRD? EFRAG? NFRD? ESRS? Not sure where to begin? In order to effectively address climate change and our impact on the planet, the EU is setting bold sustainability standards that will require compliance by companies that want to do business in the EU. Learn what this complex set of rules means for your business and what you need to take into consideration in 2024 and beyond. | |