WINTER OUTDOOR GEAR CIRCULARITY
Matthew Miller, Social & Environmental Impact Guide, Tecnica Group
Kristen Graf, Global Director, Environmental & Social Responsibility, Darn Tough
Matt Albertazzi, Casella Waste Systems
| With the market for pre-owned outdoor gear projected to balloon to roughly $75 billion by 2025, product circularity should be top of mind for every winter outdoor business – as a revenue source and a sustainability solution. But winter outdoor gear poses complex challenges for manufacturers seeking an achievable path forward to circularity. Please join this engaging conversation that will discuss the challenges and innovative solutions to help you design a circularity strategy that fits your business. | |
BEYOND HIRING: STRATEGIES FOR INCLUSIVE TALENT LIFECYCLE MANAGEMENT
Crystal Egli, Inclusive Guide | - Join us for a comprehensive session that delves into both sides of the talent management coin: recruitment and retention. We’ll explore the challenges of recruiting a diverse workforce and retaining that talent effectively. Learn how to attract a variety of candidates, create inclusive onboarding experiences, and develop strategies to ensure they stay engaged and committed. Uncover the true cost of employee turnover and discover actionable insights to strengthen your organization’s diversity, equity, and inclusion (DEI) initiatives.
| Crystal Egli is the CEO of InclusiveGuide.com, a leading organization dedicated to advancing diversity and inclusion in customer-facing businesses. Under her leadership, Inclusive Guide was honored with the Denver Business Journal DEI award, highlighting the organization’s unwavering dedication to fostering diversity, equity, and inclusion. In 2019, Crystal received the Stephen Kellert Award for her outstanding service in promoting connections between humans and the natural world, emphasizing diversity and inclusivity.
With a background in marketing and a deep commitment to social justice, Crystal is recognized for her practical approach to creating lasting change. She’s driven by the belief that tangible action is essential for progress, and her insights into building diverse and inclusive workplaces continue to inspire innovation and success.
Crystal grew up skiing at Sugarbush, and also enjoys skiing on water, hunting big game for food, and marathoning Below Deck on Netflix. |
“FOREVER CHEMICALS”: ARE YOU READY FOR THE NEW PFAS LAWS?
Ammi Borenstein, Snaplinc Consulting | Known as “forever chemicals” PFAS are found in everything from snowsport apparel to dental floss. What are they? What are the new regulations that you need to comply with? States including California, New York, Maine and many others are banning the use of PFAS at the end of 2024. Retailers don’t want to get stuck with inventory and are starting to ban products with PFAS even sooner. We’ll give you the latest updates and recommend a plan forward. | Ammi Borenstein founded and leads Snaplinc Consulting. Ammi has been in the snowsports and outdoor industries for over 25 years. His most recent in-house role was Director of Product at Outdoor Research for 12 years where he managed a broad range of product types and key business functions. Prior to that he was at K2 for 6 years. For the past 5 years Ammi has supported a range of brands in the snowsports, outdoor and apparel industries through Snaplinc. Snaplinc works with brands in the Fortune 500, well established SMEs and rapid-growth startups.With a deep understanding of business leadership and operations, product creation, supply chain, sustainability and go-to-market process, Ammi is uniquely suited to solve complex problems anywhere along the concept-to-consumer value chain. Ammi’s deep engagement with industry allows him to navigate challenges at a global level and allows him to support brands in a range of challenges. Ammi works closely with global leaders in sustainability assessments and certifications. He and his team are experts in B Corp, Higg Index, Climate Neutral Certification, chemicals management, government regulations, GHG assessments, CDP, SBTi and more. The Snaplinc team actively engages with groups ranging from Textile Exchange to bluesign. Ammi’s work with a portfolio of global brands allows him to develop tailored solutions for your company. His experience with REI Sustainability Standards, Walmart sustainability requirements and the demands of other large retailers allow him to develop targeted compliance solutions. |
BUSINESS RESULTS THROUGH PEOPLE FIRST LEADERSHIP
Shane Kinkennon | Hear the case that if you want to lead your business to sustained competitive advantage amid the pressures on the industry and the expectations of a very different labor market, it’s time to think fresh about your people skills. In this session you’ll ponder the relationship between what seems like a small matter — how you as an individual manager show up every day — and the big matter of your business’s pursuit of competitive advantage. You will discover new opportunities to unlock your peoples’ commitment, drive, and ingenuity. You will walk away with techniques to immediately start tapping more of your staff’s potential to be real difference-makers. | Shane helps CEOs and other executive-level leaders in the outdoor-recreation industries to achieve better business results by being more strategic, building better plans, and — most importantly — leading people in a more inspired way. His clients include some of the most well-known brands in skiing and snowboarding. A former global-business COO, Shane is a certified executive coach, certified leadership-team coach, and certified master facilitator. Over his career he has helped well more than a hundred leadership teams and boards of directors to get clear and get moving. He is an avid snowboarder, uphill skier, and mountain biker. He lives with his husband in the high desert of Western Colorado and works with clients across North America. |
BEST PRACTICES IN MARKET RESEARCH – AN INTERACTIVE SESSION
Keith Storey, Buffalo Groupe | A fun interactive session that explores current research practices among brands, retailers, and resorts. What priority is placed on research in your organization? Where does research fall in level of importance and decision-making? Is there a budget? Are you exploring the latest technology like movement data? | |
ATTRACTING NEW CONSUMERS
Constance Beverly, Share Winter | How do we fill the funnel besides throwing people on the bunny slope? It’s no secrest the winter outdoor industry needs to attract new consumers to remain vibrant and prifitable. Hear metrics, data and best practices on proven programs. Then spend time as a group workshoping feasible, tactical solutions that will not only encourage new participants but make them feel welcome. What do we have to consider when thinking about the changing climate? How do we encourage a more diverse audience of particpants to partake in sports we are all passionate about? | |
EU SUSTAINABILITY REGULATIONS: WHEN AND HOW THEY’LL AFFECT YOUR BRAND
Ammi Borenstein, Snaplinc Consulting | CSRD? EFRAG? NFRD? ESRS? Not sure where to begin? In order to effectively address climate change and our impact on the planet, the EU is setting bold sustainability standards that will require compliance by companies that want to do business in the EU. Learn what this complex set of rules means for your business and what you need to take into consideration in 2024 and beyond. | |