News Category: industry press release

Back to All Industry News

New economic report showcases outdoor recreation economy’s strength & resiliency during difficult year

November 9, 2021

November 9, 2021 The Bureau of Economic Analysis (BEA) released economic data for 2020 on outdoor recreation’s powerful and positive economic impact on the U.S. economy today. These new numbers show outdoor recreation generates $689 billion in economic output and creates 4.3 million jobs. The report, a snapshot in time of a challenging and uncertain […]

Read More

Nordica Announces Early Launch and Limited Availability of New Enforcer and Santa Ana Unlimited Ski Collections

November 9, 2021

WEST LEBANON, N.H. – Nov. 9, 2021 – Nordica teased something new was happening to its Enforcer and Santa Ana family of skis on its social media accounts since late October. Today the company announced an early launch and limited availability of two completely new all-mountain touring ski collections, the Enforcer Unlimited and Santa Ana […]

Read More

Teton Gravity Research Releases In Pursuit of Soul featuring Indy Resorts

October 19, 2021

12 Indy resorts are featured in the short film documentary now available to view for free on TGR TV PORTLAND, Ore. (October 19, 2021) – Indy Pass and TGR (Teton Gravity Research) have teamed up to bring you the story of what it means to be an independent resort in today’s world. In Pursuit of […]

Read More

Blizzard Tecnica Welcomes Four New PSIA National Team Members to Roster of Elite Instructors

October 12, 2021

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

Read More

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

October 6, 2021

Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with […]

Read More

PSIA-AASI and Women of Winter Launch Scholarship Program to Drive Inclusivity

September 29, 2021

LAKEWOOD, Colo. (Sept 29, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) and Women of Winter are hosting instructor training and certification events for Black, Indigenous, Women of Color that will encourage and support Women of Color to pursue opportunities to teach skiing or snowboarding. “This scholarship program […]

Read More

Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth

September 14, 2021

Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs DENVER, CO, September 14, 2021 – Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of […]

Read More

Alpine-X Announces New Community Outreach Program to Foster Inclusion in Snowsports

October 14, 0202

“Snow Play for All” Program Offers 1,000 No-Cost Visits Annually to Each of its Locations in Partnership with Community Outreach Organizations MCLEAN, Va., Oct. 14, 2021—Alpine-X, a developer of indoor snowsports resorts across North America, today announced the launch of programs designed to foster inclusion and grow the community participating in snowsports. Under these programs, the company […]

Read More

MDV Sports moves into new offices and adds to its Regional Service Technician team

September 30, 0202

Lebanon, NH (September 30, 2021) – MDV Sports has relocated to a new office space at the River Mill Commercial Center, in Lebanon, NH. The new space in a historic mill building, less than three miles from its previous office, will house all of Marker Dalbello Völkl sales, marketing and administrative staff and features a new showroom and meeting spaces.  “This beautifully restored office complex […]

Read More