Snow Sports Education for Retailers

SIA’s Education outreach is a year-round line up of seminars, workshops and online learning programs offered by SIA, structured to provide information on topics directly affecting business in the snow sports industry.

Ranging from global concerns like climate change to technology issues such as the internet, social site marketing to day-to-day business challenges like effective sales techniques, the SIA’s Education outreach will deliver thought provoking speakers and content to help you do business better while anticipating trends in the marketplace.

SIA Education Features

Industry + Intelligence 365

Industry + Intelligence 365 is SIA’s initiative to connect members, retailers and industry organizations through shared snow sports content.

Show Seminars

If you missed the Seminars at the 2015 SIA Snow Show, take a run through the presentations on social media, sales training, marketing to women and ecommerce.

MasterFit University-

Sponsored by SIA, MasterFit University is the snowsports’ industry’s center for boot fitter education. Training is held across the U.S. each fall at various locations. MasterFit University attendees are trained in biomechanical examination and analysis techniques, advanced boot modification strategies, stance alignment and canting protocols and footbed making techniques that ensure skiers and snowboarders get boots that fit and perform to the max. With three program tracks, MasterFit U provides a full range of educational opportunities for retail and rental shop operators. or 914-944-9038.

Ski and Snowboard Mechanics Workshops

The Ski and Snowboard Mechanics Workshop and Seminars are produced in cooperation with the SIA. This year we begin our 24th season, and will be traveling to 10 locations across the USA this fall. SSMW attendee’s will have the opportunity to be trained in Alpine Retail and Rental Bindings, Ski and Snowboard Tuning and Repair, and Rental and Service Center Management. Hands on training is emphasized for all courses. Go to: for registration details or call 802-899-2633.

Vermont Ski Safety-

Vermont Ski Safety is the manufacturer of safety-related products for the snow sports industry and offers safety services and courses to help our industry become more affluent within our industry through research, workshops and training kits. For details, go to