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Senate Passes Great American Outdoors Act

June 17, 2020

This morning, the US Senate passed the Great American Outdoors Act with overwhelming bipartisan support, fully funding the Land Water Conservation Fund (LWCF) at $900 million a year and providing much-needed support to the infrastructure and access opportunities to our National Parks and the public lands that we all recreate on – and that generate […]

SIA’s Statement On Anti-Racism

June 2, 2020

“Silence in the face of racism is a statement. Racism has made the world, the workplace and our industry unequal and unsafe for far too long. We stand in solidarity with the peaceful protestors who are speaking out against the systemic injustices and racism that have plagued our nation for years. We can do better.” […]

High Fives’ Roy Tuscany Joins ESPN Sportscenter

May 28, 2020

When ESPN released an article called “HAS THE CORONAVIRUS RUINED THE HIGH-FIVE?,” our friend, Roy Tuscany, the Founder and CEO of the legendary High Fives Foundation texted his friend Kenny Mayne at ESPN and asked him “why is ESPN trying to kill my foundation?”  Check out their conversation on ESPN: Roy Tuscany Joins The ESPN […]

SIA Consumer Sentiment and Behavior Tracker

May 20, 2020

As we continue to go through COVID-19 and now, a recession, it’s becoming more clear every week that things just keep changing at a very fast rate.  One of the most important things we can do to thoughtfully manage our companies while weighing risks and committing to next steps is  understanding consumer behavior and sentiment […]

SIA’s Quick Lap: NSAA’s Geraldine Link

May 20, 2020

The Climate Challenge, NSAA’s climate platform, was re-tooled this year, can you tell us about that program and the impact that it’s having? We have been busy at NSAA!  We revamped the entire Sustainable Slopes ( program and updated our Climate Challenge program all in the same year.  The Climate Challenge provides a public reporting […]

The Outdoor Business Climate Partnership Joins 330 Businesses Calling for Climate Action

May 20, 2020

PARK CITY, UT, BOULDER, CO, LAKEWOOD, CO (May 13, 2020) Today, the Outdoor Business Climate Partnership (OBCP), an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) joined “Lead On Climate 2020,” the largest ever call-to-action from the business community to the United States Congress to […]

SIA’s Member Quick Lap with Jon Fredrick, Country Manager of Equip USA, Parent Company of Rab and Lowe Alpine

May 13, 2020

Last month Equip Outdoor Technologies, the parent company of Rab and Lowe Alpine, set up a Risk Management Action Plan to support retailers through this challenging economy. Can you tell us about that? On March 20th we rolled out the initial stages of our Risk Management Action Plan to help ease the commercial pressures on […]

YNIQ Announces North American Distribution

May 9, 2020

Media Release – Stockholm, Sweden and Aspen, Colorado – May 6, 2020.  YNIQ Sweden (Spoxury TR Group AB) is happy to announce the founding of its North American distribution, YNIQ North America, under the umbrella ownership of Wedge Brands, LLC, formerly ZG Holdings. Lindsey Vonn, the greatest female alpine racer in World Cup history, joined […]

SIA’s Member Quick Lap: Jay Badgley at Phunkshun Wear 

May 6, 2020

  How has COVID-19 effected your business in a positive way?   Eventually, yes, it did. It’s no secret the pandemic crisis has had a widespread effect on winter sports in the USA, as well as the rest of the world. Rewind the tape back to the end of March, our conversation would be very different. […]

Protective Face Masks Now Available from Masterfit

April 22, 2020

Protective Face Masks Now Available from Masterfit First and foremost, we at Masterfit Enterprises hope you are safe and healthy at this difficult period of our lifetimes. Our Metro New York-based team has sadly lost some relatives and friends to COVID-19. So far, everyone associated with Masterfit has escaped the ravages of the virus. We […]