Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

SIA Partners With The Lighthouse Group

By SIA | July 25, 2019 | 0 Comments

LIG Solutions, a division of Lighthouse Insurance Group, announces a partnership with SnowSports Industries America (SIA) to offer its members, their families, their employees, and others committed to the SIA mission access to exclusive healthcare insurance coverages. Healthcare is not a one size fits all endeavor, and neither is the insurance coverages offered through LIG Solutions. […]

Tecnica Group Announces New North American Structure

By SIA | July 18, 2019 | 0 Comments

July 15, 2019—Tecnica Group SpA, the parent company of Tecnica Group Canada, announced today the restructuring of the Canadian leadership team as part of a global initiative to integrate strategic markets around the world. Consistent with similar changes made in Europe, Tecnica Group Canada will continue to operate as an independent subsidiary but now as […]

The Outdoor Business Climate Partnership Lobbies For Climate Action On Capitol Hill

By SIA | May 30, 2019 | 0 Comments

Last week, the Outdoor Business Climate Partnership (OBCP), made up of  Snowsports Industries America (SIA), the National Ski Areas Association (NSAA) and the Outdoor Industry Association (OIA) joined over 76 companies on Capitol Hill to advocate for immediate and bipartisan climate action, specifically, putting a price on carbon. We spent two days alongside companies such […]

SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020

By SIA | April 25, 2019 | 0 Comments

Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020.  With the announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues stay the same as last year. “Since the last trade […]

Meet Share Winter

By SIA | March 28, 2019 | 0 Comments

In an effort to help solve the issue of participation in our industry, to get more people out on the snow, we will be introducing you to some programs that are making a difference.  SIA urges you to learn more and support these amazing organizations. The first is Share Winter, based in New York, but […]

2019 Colorado Ski Area Closing Date Extensions!

By SIA | March 21, 2019 | 0 Comments

Colorado Ski Areas Will Celebrate End of Ski Season with Extensions and Events Season Extensions Announced Amid Excellent Spring Conditions Photo credit Matt Skinner, Aspen Snowmass   DENVER – March 21, 2019 – As March winds down, Colorado’s ski areas are in the midst of a great spring season with ideal conditions for experts, guests ready […]

SIA/WWSRA On-Snow Demo Participant Data

By SIA | March 21, 2019 | 0 Comments

With spring in full swing, and our fiscal year ending on June 30th, we’re deep into planning for the 2019/20 year. We learned a lot this year and are taking all of this into account as we set our plans for the year, and our vision for the future.  One specific program we’re fully supporting, […]

SIA/NPD Release Monthly Retail Sales Data For December 2018

By SIA | February 25, 2019 | 0 Comments

Snowsports Industries America released their US Snow Industry Retail Market Report, featuring December 2018 sales data. This data reflects retail sales from the prime winter sports sales season, showing that US snow sports retail sales were off to a robust start, increasing 7.4% YTD versus the same period in 2017. SIA has partnered with industry-leader NPD Group on this […]

How To Cut Emissions Faster? Do What These Countries Are Doing

By SIA | February 21, 2019 | 0 Comments

Permalink:  https://www.nytimes.com/interactive/2019/02/13/climate/cut-us-emissions-with-policies-from-other-countries.html  

The Importance of Social Purpose

By SIA | February 14, 2019 | 0 Comments

Today, good business isn’t just about making money. It’s about making a difference. In the past, many companies and businesses included philanthropy as a side note, but more and more are beginning to place social purpose at the very core of who they are and what they do. Companies like Toms, Patagonia and Cotopaxi were […]

Scroll to Top