Uncategorized News
Rebranding a Specialty Outdoor Shop
Twenty years ago, Don Allen was tapped to run a nordic ski shop owned by his then boss located on the Mountain Road in Stowe, Vermont…
Read moreAuthor
Author: SIA
413 articles
Uncategorized News
Under Armour’s Margaret Mussman on Improving the Brand's Offering With Technical Outdoor Pieces
Under Armour’s Margaret Mussman on The Sessions @ SIA Growing up riding in Idaho, and then moving to California to pursue a career as a pro…
Read more
Uncategorized News
Industry + Intelligence Seminars Announced for 2016 SIA Snow Show
We have released the seminar schedule for Industry + Intelligence, a free day of educational seminars, industry networking and community on Wednesday, January 27, the day…
Read more
Uncategorized News
State of the Industry Video Series Tells the Story of 2014/15’s Numbers, Highlighting $4.5B in Sales
The State of the Industry Video series has been released, telling the story of the 14/15 season’s high and low numbers, including snow sports market sales…
Read more
Uncategorized News
Protect Our Winters Heads to DC: Athletes and Industry Leaders Hand Deliver Climate Support Letter to the White House, Visit Capitol Hill and Kick Off Collaboration with Ben and Jerry’s
On October 21 and 22, Protect Our Winters took DC by storm with a Ben and Jerry’s/New Belgium benefit concert Wednesday night followed by a full…
Read more
Uncategorized News
SIA President David Ingemie to be Inducted into the U.S. Ski and Snowboard Hall of Fame Class of 2015
We’re so excited to announce that our President David Ingemie will be inducted into the U.S. Ski and Snowboard Hall of Fame next April. He received…
Read more
Uncategorized News
Merchandising: A little display bling
Get ready because it’s holiday shopping go time – starting soon. Think about adding a touch of holiday bling to ho-hum display cases. Typically we see materials…
Read more
Uncategorized News
K2’s Hunter Waldron on Fostering Innovation & Broadening Brand Reach
K2 Snowboarding has been working to strike a balance of speaking to a more broad, diverse audience. With the introduction of its White Wave campaign, which rolls…
Read more
Uncategorized News
Snowmageddon 2.0? NOAA and SIA Data Forecast Strong Season for Sales and Participation
On October 15, the National Oceanic and Atmospheric Administration (NOAA) updated its 3-month El Nino prediction, stating that overall, there is an approximately 95% chance that…
Read more
Uncategorized News
Gear Up for the On-Snow Demo Ski/Ride Fest: Register and Book Your Lodging Today!
With nearly 140 brands, the On-Snow Demo/Ski-Ride Fest is the largest international demo and cannot be missed. Retailers and media can compare hundreds of 2016.17 skis,…
Read more