Industry News

Gear Up for the On-Snow Demo Ski/Ride Fest: Register and Book Your Lodging Today!

October 26, 2015 | 0 Comments

With nearly 140 brands, the On-Snow Demo/Ski-Ride Fest is the largest international demo and cannot be missed. Retailers and media can compare hundreds of 2016.17 skis, snowboards, boots, poles, helmets, and accessories side by side under bluebird skies at Copper Mountain Resort. Getting out on the snow is something the industry always looks forward to after wrapping up the SIA Snow Show at the Colorado Convention Center in Denver.

“The Demo is awesome! We love to get on the boards and enjoy the sunshine and new snow – all good stuff! Between the Show and the Demo, we can go home feeling like we’ve gotten it all done. It’s so important to come out here and be a part of it.” Alan Stewart, Store Manager and Buyer, Buckman’s Ski and Snowboard Shop, King of Prussia PA

Be sure to book your lodging for the On-Snow Demo Ski/Ride Fest – hotels are filling up! Check out the lodging options and locations and book today!

#SIA16. Copper Mountain. Let’s Go. from SnowSports Industries America on Vimeo.

The Nordic Demo, located in Copper’s East Village, features the latest in skate skiing, classic cross country, touring and snowshoeing. The Demo’s custom built 5K Nordic trail system incorporated short test loops and varied terrain – perfect for testing, product comparisons or just enjoying the view. Nordic Demo exhibitors last year included AtomicFischerMadshusOne Way, RossignolSalomonStart, and SWIX.

“The Demo should be mandatory! It’s here on the mountain that we connect to the passion for the sport and can understand the nuances in the equipment. Then if floor staff and buyers can turn around and relate that to the consumer, that’s huge.” Ryan Green, Nordic Division Manager, Rossignol

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2016. Nordic. Demo. Copper Mountain. from SnowSports Industries America on Vimeo.

New this year is a two-tiered pricing system. The Gold option includes lift tickets, food and the Monday Happy Hour; the Silver option gives you lift tickets and Monday Happy Hour, leaving your options open for dining. Pay for only what you need by choosing the option that works for you, but be sure to pre-purchase by 10am on Sunday, January 31. Onsite registration for the On-Snow Demo opens Monday, February 1 at Copper Mountain.

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Transportation is not included this year, but we have arranged to work with Colorado Mountain Express and they are offering deep discounts for Demo attendees. Check out the transportation options here.

Contact WWSRA’s Cami Garrison at [email protected] to exhibit at the 2016 On-Snow Demo/Ski-Ride Fest or Nordic Demo.

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**Reminder** Demoing is only open to buyers and media

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