Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

February Snowfall Boosts Bookings But Occupancy Not Likely to Recover

By SIA | March 15, 2018 | 0 Comments

Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics* Market Briefing released yesterday, as of […]

March Delivers Over Five Feet of Snow to Vermont Resorts

By SIA | March 14, 2018 | 0 Comments

March is historically Vermont’s snowiest month of the winter and this season it’s living up to that reputation. Since the beginning of March over five feet of snow has fallen at resorts, and in the last 24 hours, resorts across the state welcomed in between one to two feet with more snow forecasted for the […]

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

By SIA | March 10, 2018 | 0 Comments

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

New E-Course Helps Beginner Skiers Prepare Before the Slopes

By SIA | March 8, 2018 | 0 Comments

An innovative online Introduction to Skiing Course will help you prepare so you know what to expect before you get to the slopes. The new e-course created with content from the Professional Ski Instructors of America (PSIA) and SKI Magazine is designed as a comprehensive guide just for beginners. The course will teach you about […]

Peak Resorts Reports Record Fiscal 2018 Third Quarter Revenue

By SIA | March 8, 2018 | 0 Comments

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, today reported financial results for its fiscal 2018 third quarter. Timothy D. Boyd, President and Chief Executive Officer, commented, “Peak Resorts generated 5% revenue growth in the fiscal third quarter and a 5% increase in […]

Chaos Headwear Athlete Chris Anthony to Host Indoor Skiathon at Snobahn

By SIA | March 7, 2018 | 0 Comments

On March 13, 2018, the public is invited to watch Chaos Headwear spokesperson Chris Anthony ski as many vertical feet as humanly possible to raise money for Colorado kids and as inspiration for the snowsports industry overall. Anthony, Founder of Anthony Adventures and the Youth Initiative Project, will ski non-stop at SNÖBAHN in Centennial, Colorado. […]

Alpenglow Sports 12th annual Winter Film Series Raises $40,000 for North Lake Tahoe Non-Profit Organizations

By SIA | March 2, 2018 | 0 Comments

Alpenglow Sports is proud to announce the 2017/18 and 12th annual Alpenglow Sports Winter Film Series, presented by davisREED Construction, Inc. raised nearly $40,000 for local North Lake Tahoe non-profits. The non-profit beneficiaries for the 2017/18 season include the Tahoe Backcountry Alliance, Tahoe Nordic Search & Rescue, the Sierra Avalanche Center, the Tahoe Food Hub, […]

After Racking Up Trade Show Accolades, DPS Hires VP of Phantom

By SIA | February 21, 2018 | 0 Comments

DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, DPS recently hired ski industry veteran Thomas Laakso to the newly created position; Vice President, Phantom. Laakso will […]

Snow Peak Up Close: One of U.S. Specialty Retail’s Favorite Brands Turns 60 Years Old

By SIA | February 18, 2018 | 0 Comments

Here’s a four season brand that many dealers and consumers have come to rely on.

PSIA-AASI Celebrates Advancements in Ski and Snowboard Instruction April 6

By SIA | February 16, 2018 | 0 Comments

This spring marks the 50th anniversary of the 1968 International Congress of Ski Instructors (Interski) that was held in Aspen, Colorado. It was the first and only Interski held in the United States. To celebrate this milestone, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) invites the snowsports community […]

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