Actionable consumer and participation insights, trends and data to make better informed business decisions
SIA members get immediate business value from relevant and timely research and data tools to help them make better, more informed decisions. Successful businesses use data to build perspectives on important areas of focus, to assess opportunities and weaknesses, and most importantly to get an edge on their competitors. SIA’s impactful data includes consumer insights, trends and habits, winter sports and recreation participation, annual wholesale sales and orders, and custom research capabilities.
The following reports are accessible to SIA members in the Member Portal
SIA Winter Participation Study
The SIA Participation Study is an annual comprehensive look at participants in winter sports and recreation, including: skiing, snowboarding, nordic, backcountry and fat biking. Derived from over 20,000 surveys from a nationwide sample of individuals and households, the study presents a cumulative view of winter sports participation year over year and covers:
Total number of participants
SIA Monthly Consumer Insights Reports
November through April, each month SIA members will receive an infographic with key highlights from a series of monthly surveys that are issued to our nationwide panel of thousands of active winter outdoor enthusiasts. Topics include:
Consumer Anticipation + Holiday Spending
Consumer Retail Behavior + Direct-to-Consumer
Rental and Service
Diversity in the Snowsports Industry
SIA NextGen Study of Winter Participants
The NextGen Study of Winter Participants offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor sports — people who represent an untapped potential to grow participation.
The NextGen Study provides incredibly important and actionable insights into growing participation within audiences traditionally underrepresented in winter outdoor sports. Some of the key takeaways from the study include:
The most common barriers to entry
General awareness for snowsports among non-participants
The importance of inclusion in getting non-participants to try snowsports
End of Season Report
Consumer Trends and Insights and the Ongoing Impoacts of Covid-19 on Snowsports Participation
Starting in 2020, this is an ongoing series of reports conducted at the end of each season, recapping consumer behavior and the on-going impacts of COVID-19. Reports provide insights on:
Winter Participation Insights Report
This 2018-2019 study takes a closer look at the opinions and habits of winter sports participants, including:
SIA Wholesale Sales & Orders Study
This annual report provides the most current data on the growth of our industry through an in-depth analysis of wholesale sales and orders.
Conducted 2x/year to provide data on sell-in and in-season sales
Only available to SIA members that participate
SIA Custom Research
SIA has the knowledge, experience and access to consumers and the industry necessary to build custom surveys, research and analysis; and/or utilize our consumer panel specific to your research and data needs.
Create custom queries within our nationwide consumer database of thousands of active winter outdoor enthusiasts
Price dependent on scope
SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. #TheBusinessofWinter.