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Nordic Retailers Build Loyalty with High School Ski Teams

December 19, 2017

Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.

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Snowfall is Down, But Western Resort Bookings Remain High

December 18, 2017

While many western mountain regions are struggling to make snow, resorts are not experiencing a negative impact on their bookings as of Nov. 30, said Inntopia in their monthly DestiMetrics* Market Briefing. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. […]

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Burton Announces Industry-Leading 2020 Sustainability Goals

December 15, 2017

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.

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The NPD Group Blog: Retail Should be Omnipresent, not Omnichannel

December 7, 2017

Brands and retailers no longer create trends; they feed trends. In order to feed consumer-driven trends, brand and retailers must have their products available 24/7 and on a variety of platforms.

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The SIA Snowsports Industry Insights Report Is Here

December 1, 2017

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more.

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Direct Alpine Enters North American Market

November 28, 2017

Czech maker of technical outdoor wear establishes distribution and operations based in Eagle, Colorado.

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Maloja Expands Sales Teams in North America

November 20, 2017

German apparel brand Maloja (pronounced "mah-low-yah") says it has set eyes on growth in North America with an increased sales representative presence, previewing its new collection at the Outdoor Retailer Winter+Snow Show 2018.

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How Intellectual Property Can Give Your Business an Edge

November 14, 2017

Picture this: It’s the first powder day of the season. You’re in the lift line, ready to go, and you overhear the person in line behind you explaining her idea for an improved snowboard binding she’s developing—the exact idea you spent the last year perfecting at your company. Despite the cold, you have to open […]

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Blizzard/Tecnica Announces New Rockies Associate Sales Rep

November 14, 2017

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

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K2 Skis Names Ryan McBride as Head of U.S. Sales

November 9, 2017

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

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