Global Summit 2026 - Snowsports Industries America

Global Summit

March 23-25, 2026

Register Here!
Nick Sargent, President, SIA

We want to see you at Snowbird!

The Global Summit at Snowbird, Utah, is where the winter outdoor industry’s most influential voices come together to connect, collaborate, and shape what’s next for the US market. Designed for leaders across the industry, the Summit delivers three days of strategic insight, high-impact networking, and practical takeaways you can put to work immediately. Meet industry leaders, connect with retailers, resorts and brands you’ve been wanting to collaborate with, and build the relationships that strengthen—and sustain—our industry. If you want a stronger, more aligned, more resilient winter industry, we need to show up together.

I look forward to seeing you in March!

– Nick Sargent, President, SIA

General Information
Details
General Schedule
Registration Options
Member Pricing
Non-Member Pricing
Lodging & Transport
Session Details

General Information

Take part in three days of strategic insights, meaningful collaboration, and actionable takeaways, including industry-shaping topics such as:

  • State of the Industry
  • US and Global Regulations (including opportunities for innovation) 
  • Vision for the Winter Industry
  • Consumer Trends and Insights: Gen X
  • Digital Passport as a Business Growth Tool
  • Supply Chain Innovations
  • Growth Opportunities in China
  • Brand Storytelling
  • AI in Marketing
  • Opportunities within the Circular Business Model
  • And new this year…dedicated focus groups that will examine critical take-aways and determine important next steps for select topics that are presented.

For retailers, we will have dedicated sessions on:

  • Merchandising
  • Hiring/Retention
  • Consumer Marketing at Retail

Why should you come?  Because last year’s event at Sundance was a great success with over:

  • 130 attendees representing every segment of the winter market
  • 35 retailers, representing over $70million in buying power
  • 63 suppliers  
  • 20 resorts from across North America

The inaugural SIA Global Summit exceeded my expectations. The speakers and topics were engaging and interesting. The fellowship with our industry colleagues and customers was both amazing and long overdue. We plan to attend next year’s event with additional staff joining.

Dino Dardano, Former President, Hestra

Details

Date

March 23-25, 2026

Location

9320 S. Cliff Lodge Dr, Snowbird, UT 84092

Speakers/Session Details

Full Session Details
Attendees for 2026

The SIA Global Summit was a fantastic opportunity to reconnect the snowsports industry in a post-COVID, post-trade show world. I gained valuable insights from a wide range of panelists and experts, helping me stay on top of key trends and changes shaping our brands and business. Just as meaningful was the chance to connect with fellow industry leaders at Sundance—a perfect setting for collaboration and conversation on topics that will benefit all of us. Getting out on the mountain for some uphill and downhill skiing with industry friends made it even more memorable. I’m already looking forward to next year, and I have no doubt the event will continue to grow in both impact and attendance.

Drew Saunders, GM, Oberalp Group

General Schedule

March 23th

  • Ski/ride on own
  • Registration: 3-4pm
  • Welcome/Key note: 4pm – 5:30pm
  • Drinks: 6pm
  • Dinner: 6:45pm

March 24th

  • First Tracks (20 spots total): 7:30am
  • Yoga: 8am
  • Ski/ride: 9-11am
  • Brunch served: 9-11am
  • Sessions: 11am-3pm (4 sessions)
  • Break: 3-4pm
  • Movie: 4-5pm (with drinks)
  • Dinner @ The Summit (upload starting at 5:30pm, must upload according to assigned time)

March 25th

  • First Tracks (20 spots total): 7:30am
  • Yoga: 8am
  • Breakfast: 8-9am
  • Sessions: 9-11am (2 sessions)
  • Ski/ride: 12-2pm
  • Working group/Workshops: 11am-12pm (includes lunch)
  • Sessions: 2-5pm (3 sessions)
  • Drinks: 6pm
  • Dinner: 6:45pm

March 26th

  • Departures
  • Ride/Ski on own
Full Session Details

“Was lots of fun and bonus points for learning and on mountain time.”

Ira Rosh, Paragon Sports.

Registration Options

FULL REGISTRATION 
INCLUDES THE FOLLOWING:

  • 2 days of educational sessions and workshops
  • 3 dinners
  • 2 breakfasts
  • Networking events and receptions
  • On and off snow activities
  • Lift tickets for those that don’t have IKON pass on 3/24 & 3/25
  • Lodging discount at Cliff Lodge (based on availability)

DAY PASS REGISTRATION 
INCLUDES THE FOLLOWING:

  • 2 days of educational sessions and workshops
  • 2 breakfasts
  • Please note! Day Pass holders DO NOT have access to dinners, evening events, or lift tickets.
Register Here!

The Global Summit was a great place to integrate our Winter Sport Retailer University event that we normally do, and added a great twist. It exposed our retailers to new topics and people in the industry and was a plus for our group.

Gary Fleming, President, Winter Sports Retailers

Pricing

Reminder! 

  • The discounted lodging block at the Cliff Lodge at Snowbird is available on a first come first served basis
    for all attendees and closes on Feb 20, 2026
  • Day Pass holders do not have access to dinners, evening events or lift tickets.
  • Everyone attending (education, events, receptions and/or meals) must be registered for the Summit, this includes any spouse/partner/employee.
  • IKON pass holders can take $100 off their Full Access Registration or Retailer/Rep Full Access Registration (only) when using an IKON pass and therefore no lift tickets will be provided. Discount does not apply to Day Passes.
Day Pass
Includes keynote, 2 days of educational sessions, 2 breakfasts
$299
Full Access Pass for Retailer/Rep
Includes 2 lift tickets, 3 dinners, 2 breakfasts, and all educational sessions		$750
Full Access Pass (All Others)
Includes 2 lift tickets, 3 dinners, 2 breakfasts, and all educational sessions		$1,350

Lodging & Transportation

The Cliff Lodge at Snowbird

  • Standard Rooms @ $299 plus tax and fees per night. Rates are valid Sunday through Thursday evenings of our event week. Reservations must be made by Friday, February 20th to receive the discounted rate.
  • Hotel reservations can be made by calling 1-800-453-3000 and selecting option #2.
  • You can also try online SIA Global Summit 2026 lodging. If you are having issues with online booking or are looking to come in over the weekend, please call the reservation number or email [email protected] and let them know you are with the SIA group.
  • Discount transportation through Alta Shuttle from the Salt Lake City airport can be booked at a cost of $114 per person round trip.  This rate includes driver gratuity.  The transportation can be booked anytime up to 72 hours prior arrival. Call 1-800-453-3000, option #2 to book.