Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Take a look back with the 2015 SIA Snow Show Rewind

By SIA | May 12, 2015 | 0 Comments

The vibe, the scene, the happenings all in one place at the Show. The 2015 SIA Snow Show welcomed a record-breaking number of new exhibitors, saw a 50% increase in Sourcing Snow exhibitors, hosted its first ever Industry + Intelligence day and that’s just the beginning. The seminars, parties, events and comradery was unmatched.  With statistics, photos, recaps and more – […]

SIA Board Gathers for Annual Spring Meeting in San Francisco

By SIA | May 11, 2015 | 0 Comments

Earlier this week, SnowSports Industries America (SIA) welcomed three new members to their Board of Directors during SIA’s annual spring meeting, held in-conjunction with the 2015 NSAA (National Ski Areas Association) National Convention & Trade Show (May 3-6) in San Francisco, California. SIA’s newest directors include Erik Snyder of Armada Skis, Ron Steele of Group Rossignol and Kathy McGuire of K2 Sports. SIA also welcomed back Clark Gundlach of Spyder Active Sports, Inc. as […]

Merchandising Monday: Windows Squared

By SIA | April 27, 2015 | 0 Comments

I saw this display this week and loved the idea of a really big window inside a window display.Add curtains like they did here for a homey touch or consider painting the wood a bright crazy color.Then choose what product story you want to tell. SIA’s visual merchandising consultant Ali Levy provides retailers with unique insight on […]

Earth Day 2015 & SIA Snow Show DIY Session Recap

By SIA | April 23, 2015 | 0 Comments

Earth Day is April 22 this year.  In honor of this important landmark, I once again turn to the almighty dumpster as a receptacle, not for junk, but rather a treasure trove of castaway items just waiting to find new homes. I presented a DIY Displays on a Budget session at this year’s SIA Snow […]

SIA Merchandising Shop Profile: The Startingate Ski Shop

By SIA | March 18, 2015 | 0 Comments

The Startingate Ski Shop in Bondville, Vermont is one of those great finds – a family owned and operated ski shop, steeped in ski racing tradition, that showcases some of the snow sports industry’s finest wares. From specialized racing-specific hard goods to elegant high end outerwear, this shop has many hard-to-find brands and niche items that set […]

SIA Merchandising: A Hazy Shade of Winter

By SIA | March 18, 2015 | 0 Comments

January tends to be a month that for many of us is devoid of color.  Unless you live in somewhere in the southern portion of the U.S. or pretty much anywhere in California, January is drab.  It’s cold and bleak and we seem to crave sunshine as the days gradually become longer. So, this month […]

Outdoor Gear Exchange (OGE) Merchandiser Profile – Liza Cannon

By SIA | March 18, 2015 | 0 Comments

Being blessed with a great retail space that also comes with enviable spacious street facing window displays is sort of like winning the genetic lottery, if you like those tall, good looking types. The Outdoor Gear Exchange in Burlington, VT is one such truly “blessed” store.  OGE, as they are known locally, moved from a smaller, […]

By SIA | January 1, 1970 | 0 Comments

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