Industry News

Selling An Experience

November 16, 2015 | 0 Comments

Retailer to Consumer Marketing Guide: In-Store Events

Our goals are to keep your customers shopping local, participating in snow sports, and bringing business to the snow sports retailer. Remember, The SIA Retailer to Consumer Marketing Guide (RMG) isn’t a be-all, end-all of marketing. You know what has worked before, and what’s not working now for your business. 

On that note, we have highlighted some ideas to recruit new customers below from our new In-Store Events section at

Retailer to Consumer Marketing Guide

5% Growth Project: working together to do better

NEW this year, we’re challenging specialty retailers and their staff to increase sales by 5%. To accomplish this goal, each of our 4,500 stores must commit to selling an additional 11 sliding devices. It’s ambitious but possible—if we work together. When it comes to the growth and success of the snow sports industry, specialty retailers are our secret weapons. Thanks to your expertise, resources, and knowledge, our consumers are able to have a personalized, positive experience that will keep them coming back for more. By igniting their passion, we protect our future. You have that power—it’s time to use it!

 5% Growth Project

Holiday Ideas to Spruce Up Your Shop: Flipping the Switch

SIA’s merchandising guru, Ali Levy, has culminated new ideas for your shop during this fun, festive time. These ideas can also be implemented post-holiday time too. From family-friendly and pet-friendly ideas to incorporating a rustic theme throughout your shop, this guide is sure to spark some new, fresh ideas that you may have not tried before.

Download the Holiday Guide

Leave a Reply

Your email address will not be published. Required fields are marked *