Industry News

2015 SIA State of the Industry Category Videos Are Here: Ski, Snowboard & Cross Country

November 9, 2015 | 0 Comments

We have just released our State of the Industry Video series reviewing the 2014/15 snow sports season punctuated with $4.5B in sales with an overview video as well as three category videos: ski, snowboard and cross country. The videos also cover major trends and influences in snow sports and gives additional background on categories that are thriving, despite regional weather challenges. Content for the State of the Industry Videos was pulled from the 2015 Snow Sports Market Intelligence Report and The Descriptive Summary, a wide-ranging report of activity in the snow sports marketplace including retail sales, participation trends, and demographics for participants, analysis of the season’s weather and overview of economic health of the entire industry during the 2014/2015 season. 

Take a closer look at the numbers, the weather patterns, retail data and much more in the 2015 State of the Industry Video Series.

 

Overview video

 
Ski State of the Industry

Snowboard State of the Industry


Cross Country State of the Industry

 

 Video Highlights:

  • -Snow Sports market sales totaled $4.5B for the 2014/15 up 2% compared to the 2013/14 season.
  • -Digital cameras continued a sharp upward trend with $55M in sales, up 10% compared to 2013/14 – doubling in sales over the past four seasons.
  • -Outwear sales were up 11% online to $487M—representing nearly half of all snow sports internet sales.
  • Sales of women’s specific products were up 4% in dollars sold to $1.4B (31% of total sales)
  • through March this season.
  • -Accessories including headwear, handwear and baselayer grew 5% to $556M this season.
  • -Regionally in Midwestern specialty shops dollar sales for alpine ski equipment were up 5% to $90M.
  • -Overall, the participant base in Snowboard grew from 7.3M to 7.6M with pronounced growth (16%) in the 17 & under age group.
  • -38% of snowboarders are female – nearly 3M American women and girls snowboard.

The 2015 SIA Snow Sports Market Intelligence Report is available at no cost to SIA Members, and is $525 for non-members.

For more information about snow sports retail sales and other SIA Research products including the Snow Sports Participant Study, Revisiting Growing the Snow Sports Industry and others, contact Kelly Davis, SIA’s Director of Research, at [email protected] or by phone at 703-506-4224. Get the latest updates on from SIA Research at Snowsports.org/research and by following #SIAdata on Instagram, Facebook and Twitter.

 

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